Epson (then Daiwa Kogyo) was founded in 1942 and was originally a developer and manufacturer of watches
Seiko Epson Corporation on June 12, 2015, will mark the 40th anniversary of the Epson brand the company uses on many of its products and services.
To commemorate this anniversary, Epson aims to show its appreciation to the stakeholders who have supported them brand over the years. “We will also take a retrospective look at the meaning of the brand and reaffirm our commitment to continuing to provide our customers with products that surprise and delight,” announce the press release.
Epson (then Daiwa Kogyo) was founded in 1942. Originally a developer and manufacturer of watches, Epson later leveraged its core technologies-which enable products that are compact, energy saving and high-precision-to enter and gradually expand in other business areas. As a vertically integrated enterprise with capabilities ranging from product development and manufacture to sales and marketing, Epson began moving into the information equipment business in 1968 with the release of the EP-101, the world’s first compact, lightweight digital printer, and followed this in the 1970s with a succession of computer peripheral products.
As the company went on to develop new markets and provide customers around the world with satisfying products and services in a broad range of categories, we decided to develop a unique, original brand.
The Epson brand name comes from the EP-101, the product that kicked off the company’s expansion into the information equipment business. The “EP” stands for “electronic printer” and the “SON” represents its desire to follow the original electronic printer with many worthwhile descendants (products and services). The “Exceed Your Vision” global tagline that accompanies the Epson brand concisely states our promise to customers that Epson will continue to exceed their expectations.
