Will offer customized content in regional languages, vertical videos and virtual reality
Republic TV launched their mobile first digital destination – Republicworld.com. Complete with user centric features and cool technology, the destination aims to provide personalized and immersive content experience to its audiences.
Republicworld.com besides having its extremely popular Live debates, Opinions and interactive news content will also build communities around user habits such as Entertainment, Music, Gadgets, Travel etc. It will also focus on content from its partners spanning languages such as Tamil, Telugu, Malayalam, Kannada, Hindi, Marathi, Bengali and more.
In a first, Republicworld.com will feature long-format Live and VoD content in the form of vertical videos specially created for mobile audiences. Given the exponential growth in mobile video consumption, the vertical video format gives Republic audiences the most native viewing experience on their mobile devices. The website and Apps will also provide exclusive 360-degree and Virtual Reality content for viewers for an immersive news experience. All Republic video content will be streamed in High Definition.
Jay Chauhan, COO, Republicworld.com, said “In the digital content space there is no single dominant global player operating out of the South Asia and that’s a big opportunity for us. Republicworld.com is at the intersection of Content and Tech, so we will keep pushing the boundaries of what’s possible to constantly engage and improve upon the user experience for our audiences.”
He further added, “Within India, regional content consumption is growing exponentially and with the excellent network of our digital partners, this launch reaffirms our objective to work as a force and consistently engage with our audience in the language and habit of their choice.”
