Poonawalla Fincorp has elevated Hitesh Ruprela to the position of Senior Vice President Information Technology, recognizing his significant contributions to the organization’s technology modernization and digital transformation journey.
Ruprela has been associated with Poonawalla Fincorp for over three years and has played a central role in driving strategic technology initiatives across the NBFC’s digital ecosystem. Prior to his promotion, he served as Head Applications from December 2023 to September 2026, where he led several high-impact technology programs aimed at enhancing customer experience, accelerating digital adoption, and expanding the company’s product capabilities.
During his tenure as Head Applications, Ruprela spearheaded the development of the company’s Super App for PFL Mobile, creating a more integrated and engaging digital experience for customers. He also led the successful implementation of a Gold Loan platform and supported the launch of a Co-Branded Credit Card, helping diversify Poonawalla Fincorp’s financial services portfolio and strengthen its market presence.
A key driver of innovation within the organization, Ruprela further led the integration of digital partnerships with leading fintech companies, enabling faster service delivery, enhanced customer engagement, and improved operational efficiency. His efforts have contributed significantly to the company’s broader digital transformation agenda and technology-driven growth strategy.
In his new role as Senior Vice President Information Technology, Ruprela is expected to oversee the next phase of the company’s technology evolution, focusing on scalable digital platforms, enterprise applications, automation, and emerging technologies. His deep understanding of financial services technology and proven execution capabilities position him well to support Poonawalla Fincorp’s ambitions of becoming a digitally empowered lending institution.
The promotion underscores Poonawalla Fincorp’s commitment to strengthening technology leadership as it continues to expand its digital-first financial services offerings across India.