Why GCP’s AI Leadership, Multicloud Strategy, and Data Capabilities Could Reshape the Cloud Market
The cloud computing race is intensifying, with Amazon Web Services (AWS) and Microsoft Azure currently leading in market share. However, Google Cloud Platform (GCP) is emerging as a strong competitor, thanks to its AI leadership, multicloud flexibility, and data analytics strength.
According to Punit Thakkar, CEO of Shivaami Cloud, Google Cloud has the potential to surpass AWS and Azure in the long run due to key factors that position it as the future of AI-powered cloud computing.
“Google Cloud Has the Potential to Surpass AWS and Azure”
– Punit Thakkar, CEO, Shivaami Cloud
“Google Cloud is redefining how businesses use AI and machine learning. With the right execution and enterprise strategy, GCP can challenge AWS and Azure’s dominance in the near future,” says Thakkar.
Why Google Cloud Has a Competitive Edge
1. AI & Machine Learning Leadership
Google is at the forefront of AI innovation, and this advantage is becoming a key differentiator in the cloud market.
TensorFlow, Vertex AI, and DeepMind’s research give Google an edge in enterprise AI adoption.
Gemini AI and Google’s TPU (Tensor Processing Unit) infrastructure make GCP a top choice for AI-driven applications.
As AI and automation adoption accelerates, businesses are increasingly looking at Google Cloud as the best AI platform for training and deploying models at scale.
“AI and machine learning will drive the next wave of cloud adoption, and Google Cloud is already ahead in this game. The combination of Gemini AI, TensorFlow, and Google’s AI-first approach makes it the strongest contender in this space,” says Thakkar.
2. Open Cloud & Multicloud Strategy
Unlike AWS and Azure, Google Cloud is designed for flexibility in a world where businesses are moving toward multicloud strategies.
Anthos and Kubernetes leadership allow enterprises to seamlessly manage workloads across multiple clouds.
As multicloud adoption grows, Google Cloud’s openness and interoperability make it a preferred choice.
Businesses are moving away from vendor lock-in, and Google’s open cloud model aligns with this shift.
With 90% of enterprises expected to adopt a multicloud approach by 2025, Google Cloud is well-positioned to benefit from this industry trend.
“Companies don’t want to be locked into a single cloud provider anymore. Google’s multicloud strategy, driven by Anthos, gives businesses the flexibility they need while maintaining security and scalability,” Thakkar adds.
3. Security & Sustainability Leadership
Security and ESG (Environmental, Social, and Governance) goals are now top priorities for enterprises.
Google’s zero-trust security model (BeyondCorp) enhances cloud security, reducing risks for enterprises.
Google Cloud is carbon-neutral and operates on renewable energy, making it attractive for businesses prioritizing sustainability and green cloud initiatives.
With data breaches costing companies billions, Google’s AI-driven cybersecurity solutions are becoming a key selling point.
Organizations looking to align with sustainable, secure cloud providers are increasingly choosing Google Cloud over AWS and Azure.
4. Data & Analytics Powerhouse
GCP is the preferred cloud for data-driven enterprises thanks to its unmatched analytics capabilities.
BigQuery is the most advanced serverless data warehouse, handling massive-scale analytics workloads effortlessly.
Google’s data ecosystem (Looker, Dataplex, real-time analytics) makes it the go-to platform for businesses relying on data insights and AI.
With data-driven decision-making becoming a core enterprise strategy, Google Cloud’s real-time analytics solutions offer businesses a competitive edge.
Google Cloud is aggressively expanding its enterprise footprint with key industry partnerships.
Collaborations with SAP, Deloitte, and SpaceX help GCP strengthen its presence in telecom, finance, and healthcare.
Google Cloud’s partnership with SpaceX Starlink is enabling cloud services in remote areas, creating new market opportunities.
As more enterprises look to modernize with AI and data, Google Cloud is positioning itself as the AI-first cloud provider of choice.
“Google Cloud’s recent partnerships with industry giants are proof that businesses are taking GCP seriously as an enterprise-grade cloud provider. If Google continues expanding in regulated industries like healthcare and finance, its market share will grow significantly,” says Thakkar.
Challenges Google Cloud Must Overcome
Despite its strengths, Google Cloud faces hurdles in its quest to overtake AWS and Azure:
Stronger Enterprise Penetration of AWS & Azure – Many large enterprises still default to AWS or Azure due to their broader service catalogs and deeper market relationships.
Go-to-Market Execution Issues – Google Cloud has historically lagged in sales execution and enterprise outreach, something it needs to improve to compete effectively.
Perceived Complexity – Some businesses view GCP as more complex compared to AWS and Azure, which offer more user-friendly onboarding experiences.
If Google Cloud can simplify its go-to-market strategy and expand its sales team’s reach, it can close the gap with AWS and Azure more rapidly.
The Key Inflection Point: Can Google Cloud Become the Default AI Cloud?
As AI-driven cloud computing takes center stage, Google Cloud has a golden opportunity to disrupt the market.
What GCP Needs to Do to Challenge AWS and Azure:
Leverage its AI dominance – Position itself as the go-to cloud for AI-powered applications and automation.
Strengthen its enterprise relationships – Improve go-to-market execution and expand sales outreach.
Double down on multicloud strategy – Promote Anthos and open cloud solutions to attract businesses avoiding vendor lock-in.
If Google Cloud executes on these areas, it could emerge as the leading AI cloud provider—challenging AWS and Azure’s dominance in the years ahead.
Final Verdict: Should Businesses Bet on Google Cloud?
Best for AI, machine learning, and big data workloads.
Ideal for businesses adopting a multicloud approach.
Strong sustainability and security credentials for enterprise cloud adoption.
Rapidly expanding enterprise partnerships and industry solutions.
With AI transforming cloud computing, Google Cloud is in a prime position to gain market share. If it capitalizes on AI, strengthens enterprise adoption, and refines its sales strategy, it has the potential to overtake AWS and Azure in the long run.
