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Top Five Tools Driving Indian Startups

The startup ecosystem is booming like never before. Professionals are turning into entrepreneurs and building products that are capable of solving real life problems. In the initial stage, startups tend to face teething troubles. Team, tools and tech – startups need money for everything. Startups usually work on a bootstrapped budget and don’t have an extra buck to splurge. Listed below are five tools that can help startups save a lot of time, effort, and money while running their businesses in an effective and organized manner even while operating on a shoe-string budget.

MoneyPenny

MoneyPenny is a cloud-based SaaS. It is a one stop solution to all your billing and invoicing related woes. It can be used by startups as well as freelancers. It offers advanced features like professional invoices and estimates, expenses and time tracking, on the go easy project and client management to enhance both time and cost efficiency. MoneyPenny also sends swift payment reminders and automated recurring invoices, so entrepreneurs can set it once and get going with work that requires optimum investment in time and focus.

Trello

Trello is an extremely user friendly project management tool that gives perspective to all your projects. Trello makes managing your team a seamless experience. With Trello one can create boards to organize just about anything that one is working on. By Inviting co-workers from within the same office or those working remotely to work on projects, assigning simple and complex tasks, setting deadlines, adding attachments, check-lists and comments and eventually; customizing the workflow – Trello proves to be a valuable tool at each level; helping track project progress and performance.

Slack

Slack Messenger is a very useful app for instant messaging that integrates with other tools like Twitter, Mailchimp and Google Hangouts. Slack is a central place to gather all your teams for discussion and deliberation. Different subject matters can be split into channels according to teams, departments or projects. It allows you to access messages, files, and the checks and balances of one’s business. It is a great tool to draw upon the collective knowledge and expertise of your team mates.

LogMeInPro

Startups headed by entrepreneurs who are always on the go would find the LogMeInPro app quite handy. This app provides one quick and easy access to one’s Mac or PC from the browser, desktop or mobile device. With LogMeInPro entrepreneurs can seamlessly access files, applications stored on a PC or Mac from anywhere. With LogMeInPro one can automatically login to remote computers using encrypted passwords and securely transfer and print files too.

CleverTap

Businesses need the power of analytics to channelize marketing efforts to the right audience depending upon their behavior. Analytics allows businesses to get a perspective of who the users are, where they come from, what motivates them to perform a certain activity, what keeps them going over a period of time and what made them leave/uninstall the app. CleverTap helps one to build sustainable relationships with users by giving access to real-time behavioral analytics information and providing an Engagement Platform that helps one reach out to the target user base via the right channel at the right time and with the most contextual messages.

This is a comprehensive list of tools covering all the major aspects that a typical startup – especially in the app ecosystem – would need to minimize effort and maximize efficiency while working their way up the success ladder.

By Almitra Karnik, Head of Marketing Clevertap

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