Unveils new branding, ad campaign and innovative partnership with Getty Images
Seagate said it is using the 2015 International Consumer Electronics Show (CES) to unveil a dramatic and contemporary rebranding of the company that reflects how its rapidly expanding solutions portfolio is helping consumers, businesses and partners create, preserve and share their most precious content and data.
The new brand underscores how Seagate’s extensive product solution portfolio extends the company’s deep expertise in data storage components into flash, systems and solutions for an even broader set of customers and partners announced the press release.
The focus of the new Seagate brand is the “Living Logo”, which will showcase data as a living, vibrant thing that powers human invention, culture and advances. Through a partnership with Getty Images, Seagate will be able to use the logo on its website to tell an infinite number of visual stories about topics such as technology pioneers and breakthroughs in human history. The Living Logo itself represents new patent-pending software technology and will be the focus of a national awareness campaign backed by Seagate’s largest marketing investment ever.
”The new Seagate brand is a powerful representation of the total commitment that Seagate is making to help businesses and consumers realize the full potential of ‘living’ data,” said Steve Luczo, Seagate’s chairman and chief executive officer. “We are refreshing the look and feel of our company and we are redefining the relationships we have with our consumers, businesses and partners. The campaign will help reinforce our unique position in the marketplace – offering a wide variety of component technology, as well as complete solutions, that give our customers total flexibility in how they manage and access all of their content and data.”
Seagate’s new brand and “Living Logo” rollout will begin January 4, 2015 online and continue throughout the year.
