According to global findings of the EMC Privacy Index 61% of India consumers are willing to trade privacy for convenience
EMC India has released the India and global findings of the EMC Privacy Index, a global study assessing consumer attitudes of online privacy.
Spanning 15 countries and 15,000 consumers, the study explores how consumers worldwide view their online privacy rights and measures willingness to forfeit the benefits and conveniences of the connected world for the assurances of privacy.
According to the survey on an average, Indian respondents say they are most willing to trade privacy for the benefits of digital technology: 61% of India consumers on average say they are willing to trade privacy for convenience and Indian women are more unwilling to trade their privacy for convenience. 59% women say they are not willing as compared to only 43% men.
Further, 64% of Indian respondents have suffered a data breach (email account hacked; mobile device lost or stolen; social media account hacked; and more.),Yet, many say they are not taking measures to protect themselves: 41% don’t change passwords regularly, 28% don’t have password protection on mobile devices, 21% don’t read privacy statements, and 21% don’t customize privacy settings on social networks
Rajesh Janey, President, India & SAARC, EMC Corporation, said, “The Privacy Index reveals a global divergence of views around these critical issues of our time, and a warning call that responsibility for transparency, fairness, safe online behavior and trustworthy use of personal data must be shared by business, governments and individuals alike.”
Dr. Kamlesh Bajaj, CEO, Data Security Council of India on ‘Privacy in India’, said, “To establish a strong privacy regime in the country going forward, efforts of all stakeholders including policy makers, industry and citizens need to converge.”
