Cisco has deepened its commitment to Tamil Nadu with the release of Cisco START – a product portfolio specifically designed to help small and medium businesses (SMBs) build their digital foundation and become globally competitive. This initiative is aligned with Cisco’s commitment to accelerate Tamil Nadu’s digital transformation and showcase how digitization can fuel economic growth, world-class innovation, sustainable competitiveness, and prosperity.
While increasing high-speed broadband coverage, rising adoption of mobile devices and improved connectivity are accelerating the growth of Tamil Nadu’s SMB sector, they face challenges in accessing the right technology, lack of skill sets as well as high entry cost that limit their ability to scale and seize opportunities. An IDC’s survey of SMBs across India shows that the top three business priorities for SMBs are to reduce costs, gain operational efficiency, and improve productivity.
Cisco START aims to make it easy for SMBs and midmarket customers to embrace digitization by providing them with access to a suite of simple, secure and smart enterprise-class technologies, specifically tailored to their needs. More specifically, Cisco START delivers:
- The right-sized, right-priced solutions wherever they are on their digital journey
- Enhanced operations, services, and processes to reduce overheads and Total Cost of Ownership (TCO)
- Improved workforce productivity and innovation to meet the increased demands of today and the evolving opportunities of tomorrow
Sudhir Nayar, Managing Director, Commercial Sales, Cisco India & SAARC said, “Tamil Nadu is an important market for Cisco and the launch of Cisco START demonstrates our commitment to accelerate digitization of SMBs in the state. SMBs are a key pillar of the economy and having the right set of tools and solutions is a necessity for them to stay ahead in the digital era”.
