India emerges as one of the fastest growing markets for VMware’s End-User Computing business with the AirWatch selling like hot cakes across the country
VMware has sold over a million licenses of its VMware AirWatch Mobile Device Management solution to enterprises in India to help them manage the mobility needs of their workforce. The company also announced that India was one of the fastest growing markets for its End User Computing business globally. AirWatch saw some notable wins in India – including Air Works, Axis Bank, Fullerton, IDFC Bank, Indigo Airlines, Mindtree, OYO Rooms, Wipro, and Zomato among others.
Mobility and the shift to the mobile-cloud era are among the most transformational trends in business today. With the potential to affect many employees, customers and business interactions, mobility can empower organizations to be more competitive and successful.
As per the release, VMware AirWatch Mobile Device Management helps businesses to address the challenges associated with mobility by providing a simplified, efficient way to view and manage all devices from a central admin console. The solution enables businesses to enroll devices in their enterprise environment quickly, configure and update device settings over-the-air, and secure mobile devices.
The release also said that in VMware’s End-User Computing business grew over 30% year-over-year, bringing the total annual bookings run rate to over $1.2 billion in 2015. In February, VMware unveiled VMware Workspace ONE, a new platform for delivering secure digital workspaces for flexible work styles and BYOD. Using the principles of consumer simple and enterprise secure, the digital workspace delivered by VMware will address the end user and enterprise IT business mobility needs by aggregating all devices, applications and services while securely managing them through unified common access and identity.
According to IDC, India represents one of the fastest growing smartphone markets in Asia-Pacific. Smartphone shipments to the country grew 28.8 percent to cross 100 million units in 2015, with Samsung, Micromax, Lenovo, Intex, and Lava leading the market. As devices become more affordable, IDC expects India to maintain a double-digit growth rate in the smartphone market. With the number of mobile internet users in India projected to double and cross the 350 million mark by mid-2016 according to a report by IAMAI and IMRB International, business mobility may emerge as a top priority for Indian enterprises.”
Arun Parmeswaran, MD, VMware India said, “Enterprise mobility is a trend that is fundamentally redefining the workplace, its technology, and even how, when, and where people work today. We, as an end user solution provider, play in the center of this revolution, with a comprehensive portfolio of solutions that enable organizations to adopt true business process transformation. India represents one of the top growth markets for VMware when it comes to End User Computing and, as a leader; we are excited about the opportunities that are emerging for our business.”
Sanchit Gogia, Chief Analyst & CEO at Greyhound Research added, “Mobility is clearly one of the top priorities for businesses across the country. With the diversity in devices being brought to the workplace, businesses aren’t left with a choice but to implement a mobility strategy. Today, AirWatch by VMware has emerged as the clear leader in the enterprise mobility space in India. Their strong product roadmap and investments in the business and ecosystem here have helped them grow and capture market share.”
Satish Mittal, SVP, Technology, Vodafone Business Services also commented “As a leader, we’re playing right at the center of the mobility revolution the industry is witnessing today. We understand that a mobile workforce is crucial for the success of our business and have invested in ensuring this is a priority for our organization. We rolled out a Bring Your Own Device (BYOD) initiative with AirWatch to help us manage a variety of devices and platforms to offer our employees the freedom of choice and a superior user experience, while ensuring they can securely access email and corporate resources from their device of choice.”
