Kaspersky Fraud Prevention provide solution to the online Banking security problems
46% of Internet users believe traditional banking is safer than online, according to a survey carried out by Kaspersky Lab and B2B International.
One of the easiest ways for criminals to access online bank accounts is to pretend being account owner by getting information about the account, setting up a phishing page where users unwittingly hand over their usernames and passwords, or by intercepting username and password data with a banking Trojan when users log on to their bank’s legitimate pages. Traditional computers and mobile devices are both vulnerable to these attacks.
The survey shows that 49% feel vulnerable when making financial transactions online. Moreover, 54% reported they believe making payments offline is more reliable than online and 46% agreed that offline banking is the safer than online banking.
However, 79% of Internet users who make online payments use their desktops or laptops, 52% use their tablets, 45% use smartphones, and 12% of Smart-TV owners admitted using their Smart-TV for such operations. At the same time, one in five users does nothing to protect their financial data online.
Kaspersky Fraud Prevention, a multilayered protection platform designed specifically for banks secures the financial data on customer devices, thereby increasing user loyalty and reducing the risks of the bank having to investigate incidents, pay compensation, and restore its reputation after a security breach. The platform can protect the owner of almost any device, be it a Windows PC, Mac, Windows Phone, Android or iOS.
“If customers choose traditional banking, from fear of falling victim to Internet fraud, it will hamper the adoption of high-margin online and mobile payment systems. This will force banks to invest more of their resources in low margin branches instead. Meanwhile, among those who have adopted online and mobile payments, there is a persistent security concern. Therefore, today it is vital that banks invest in technology ensuring a secure banking environment for their customers. This approach will not only reassure customers that online and mobile banking is secure, but also reduce the risk for careless customers, who might otherwise lose important financial data,” said Ross Hogan, Global Head of the Fraud Prevention Division at Kaspersky Lab.
