Trend Micro has announced new innovations in its enterprise platform and consumer cybersecurity products. The new capabilities are focused on protecting all environments from the rapidly growing threat of AI-based attacks and fraud. Trend research shows that cybercriminals are catching on to the explosion of enterprise AI use, resulting in a dramatic increase in AI-based tools available on the criminal underground.
We are leading the industry in fighting back for both our enterprise and consumer customers with new capabilities to detect deepfakes and other forms of AI fraud.
Sharda Tickoo, Country Manager for India & SAARC, Trend Micro
Trend Micro Deepfake Inspector can help verify if a party on a live video conversation is using deepfake technology, alerting users that the person or persons with whom they are conversing may not be who they appear to be. Available soon in the Trend Vision One platform, new deepfake detection technology will use a variety of advanced methods to spot AI-generated content. This capability is also available for consumers today in Trend Micro Deepfake Inspector.
Sharda Tickoo, Country Manager for India & SAARC, Trend Micro, “Our latest research reveals several new deepfake tools that make it easy for cybercriminals at all skill levels to launch damaging scams, social engineering, and security bypass attempts. Like past shifts in the threat and IT landscape, we’ve seen the challenge of securing AI and risen to it.”
Detecting and defeating these AI-based methods is central to better managing attack surface risk for enterprises and lowering overall online risk for consumers—71% of whom, in a recent Trend survey, viewed deepfakes negatively and believed that one of their top uses is for fraud. Deepfakes pose a significant risk to modern enterprises and individuals. An undetected deepfake can lead to financial impacts, job losses, legal challenges, reputation damage, identity theft, and potential harm to mental or physical health.
The launch of Trend’s new solutions is part of a company-wide mission to secure customers’ AI journey. Trend Micro Deepfake Inspector is a free solution designed to alert users to potential deepfakes while they are on video call. Analysis takes place in real time and locally on the consumer device, ensuring users’ data and privacy are protected at all times.
