Wins three Silver Stevies at the 2016 American Business Awards; honored for B2B Brand Experience, Mobile Marketing Campaign and Corporate Social Responsibility Programs of the Year
Tata Consultancy Services has announced that it has won three Stevies at the 14th Annual American Business Awards, the nation’s premier business awards program. TCS was recognized with Silver Stevie Awards for Brand Experience of the Year (B2B), Mobile Marketing Campaign of the Year and Corporate Social Responsibility Program of the Year.
According to the press release, more than 3,400 nominations from organizations of all sizes and in virtually every industry were considered this year. More than 250 professionals worldwide participated in the judging process to select the 2016 Stevie Award winners.
TCS received two Silver Stevies in the sports marketing category surrounding its title sponsorship of the TCS New York City Marathon. The Brand Experience of the Year (B2B) was awarded for TCS’ deep involvement, alongside New York Road Runners, in creating a truly memorable ‘Race Week’ and ‘Race Day’ experience for runners, their supporters and spectators. From the creation of the official race mobile app with popular new runner tracking features, to the creation of “TCS Runfographics” – a series of fun and highly sharable illustrations to help expand awareness, interest and buzz around this iconic race. The second Silver Stevie was for the Mobile Marketing Campaign of the Year, exemplified by the official race app being ranked as the best new app in the Apple Store on Race Day.
TCS also received a Silver Stevie for CSR Program of the Year – for the third year in a row. Channeling its CSR mantra, “Impact through Empowerment,” more than 15,000 North American employees volunteered 42,000+ hours for social good, in the areas of education, health and environment. For example, TCS’ flagship STEM education program, goIT, expanded from 12 to 27 cities in 2015, teaching middle and high school students computer programming and design, and offering career readiness workshops and teacher and parent orientations – with the goal of preparing the new generation of digital innovators.
Michael Gallagher, President and Founder of the Stevie Awards, stated: “The judges were extremely impressed with the quality of entries we received this year. The competition was intense and every organization that won should be proud.”
Surya Kant, President, North America, UK and Europe, TCS said, “We are honored to receive three Stevie awards, as recognition of TCS’ deep commitment to fostering both healthy bodies and healthy minds in the U.S. for children and their families. Alongside New York Road Runners, we worked hard to make the TCS New York City Marathon the most technically advanced and socially engaged marathon in the world, whereas TCS continues to expand its STEM education efforts, exemplified by its goIT program, which is now in middle and high schools in 32 cities across North America.”
The American Business Awards, nicknamed the ‘Stevies’ will be formally presented to winners during a gala banquet on Monday, June 20 at the Marriott Marquis Hotel in New York, as per the release.
