In a groundbreaking move set to redefine business travel, Thomas Cook (India) Limited and SOTC Travel, in collaboration with Fairfax Digital Services, LTIMindtree, and Voicing.AI, have introduced Dhruv, India’s first multi-modal, multi-lingual, agentic AI-powered travel advisor. This innovative AI platform leverages cutting-edge generative AI, voice intelligence, and sentiment analysis to provide a seamless, intuitive, and hyper-personalized business travel experience.
Bridging the Gap in India’s Expanding Business Travel Market
With India’s business travel sector projected to reach $20 billion by 2030, the increasing complexity of corporate travel management has created a pressing need for smarter solutions. Dhruv is designed to tackle these challenges by integrating AI-driven automation with human-like interaction, offering a 24/7, multi-lingual, and multi-channel interface that streamlines every aspect of corporate travel, from bookings to itinerary modifications.
“Dhruv is an agentic AI-driven interface that seamlessly interacts with customers and booking systems, revolutionizing business travel with real-time decision-making and automation.”
— Venu Lambu, CEO (Designate), LTIMindtree
Next-Gen AI That Understands, Engages & Acts
What sets Dhruv apart?
Agentic AI Technology – Acts independently, makes recommendations, and executes actions based on real-time customer needs.
Omnichannel Presence – Available across WhatsApp, email, calls, and chatbots, ensuring instant support on preferred platforms.
Multi-Modal Intelligence – Interprets and learns from diverse data types, including text, images, videos, and audio.
Emotionally Aware AI – Uses tone recognition to detect sentiment and respond empathetically.
Multi-Lingual Capabilities – Supports 20+ languages, including Hindi, Tamil, Telugu, Spanish, and German.
Accelerated Resolutions – Reduces response times by up to 60%, significantly improving efficiency.
Seamless Human Handover – Transfers complex queries to human agents without disruption.
Pioneering the Future of AI in Business Travel
Madhavan Menon, Executive Chairman, Thomas Cook (India) Limited, emphasized the company’s commitment to technological innovation:
“Innovation and customer-centricity drive everything we do. Dhruv represents our vision to integrate cutting-edge AI with human empathy, transforming business travel into a seamless experience. This collaboration with LTIMindtree and Voicing.AI underscores our investment in AI-driven solutions that elevate service excellence.”
Sanjay Tugnait, President & CEO, Fairfax Digital Services, described Dhruv as a game-changer: “Innovation distinguishes leaders from followers. Dhruv is the North Star of AI-driven travel solutions—empowering businesses with hyper-personalized, real-time engagement and unmatched scalability. We are proud to set a new global standard for AI-powered enterprise solutions.”
Venu Lambu, CEO (Designate), LTIMindtree, added: “Dhruv is an agentic AI interface that acts autonomously, enabling seamless interactions with customers and booking systems. We are thrilled to collaborate on this industry-first innovation that will revolutionize global business travel.”
The Future is Here: AI-Powered Travel, Redefined
Dhruv marks a new era in AI-powered corporate travel, setting a precedent for intelligent automation in the industry. As AI continues to reshape how businesses operate, Thomas Cook India, SOTC Travel, and their partners are leading the way with transformative, customer-first innovations.