Tata Consultancy Services’ Solution Transforms End-User Customer Experience through Cloud-Based Real-Time Big Data Analytics
Tata Consultancy Services announced the launch of its Enterprise Data Lake (EDL) for Advanced Analytics on Amazon Web Services (AWS). TCS’ new offering will enable enterprises in the banking and financial services industry to re-imagine, transform and optimize business processes faster by leveraging fast data and data-driven intelligence.
Data-driven digital disruptions are shifting paradigms in the banking and financial services industry, making it essential for organizations to view themselves as customer-centric rather than product-centric entities. Rapid technological advancements give banking and financial institutions access to large volumes of data from multiple touch points in the value chain. Data can help banks deliver a superior customer experience, but without the capability to collate, structure, and analyze the data, it remains largely unusable.
The Global Business Solutions Labs in TCS’ Cincinnati facility leveraged AWS’ big data services (Lambda, Kinesis Streams, Kinesis Firehose, S3 Dynamo DB, and Redshift) to incubate and design a reference architecture framework and solution. TCS’ EDL for Advanced Analytics solution on AWS provides a single persistent data store to house all data (structured, semi-structured and unstructured) in its native format, and it can be accessed across the organization’s processing, analytics and regulatory functions. The solution rapidly identifies historical and trending patterns across customer segments by leveraging AWS Machine Learning based on behavior, preferences, needs, and sentiments. It is then able to deliver relevant propositions, real-time contextual communications, and a consistent experience to enhance customer-centric business processes and service models.
“TCS’s technical expertise and the globally accessible EDL framework and solution architecture delivered through the secure, robust and scalable AWS, allow our customers to benefit from accelerated enterprise-wide transformation and improved business agility,” said Raman Venkatraman, Vice President and Global Head of Alliances & Technology Unit at TCS. TCS’ EDL is also differentiated by flexibility. The solution deploys on the AWS Cloud using AWS-native services, open-source products and interoperable software on the AWS marketplace.
“Amazon Web Services is excited about TCS’s commitment to help customers uncover data driven insights for intelligent actions through this Enterprise Data Lake Solution. AWS platform provides the flexibility to this solution to help leverage leading AWS cloud technologies,” said Christopher A. Niederman, GM, Worldwide Strategic Alliances, Amazon Web Services (AWS).
The EDL solution while developed for banking and financial institutions to help them lower the cost of data management and operational infrastructure, and enhance agility, scalability and in-memory computing for enhanced performance, can also be applied to other industries equally well. Seeing the value offered by TCS’ EDL for Advanced Analytics on AWS, customers have already partnered with TCS to optimize their costs, operational efficiency, agility, scalability, security, and regulatory compliance. Existing customers include:
- An American investment management firm used TCS’ EDL Framework to build a customized AWS EDL for their Analytics and Insights needs.
- A leading U.S. financial services provider leveraging TCS’s EDL to build rich, intuitive, interactive and role-based analytics in real-time to personalize customer experience.
