To boost its mission to expand its SimplerChoices Big Data platform globally
Singapore-based Big-Data start-up company with its development centre in Chennai Crayon Data Pvt Ltd, has received an investment of 1.5 million from Singapore-based venture capital firm Jungle Ventures, alongside support from SPRING SEEDS Capital.
This latest investment brings the total amount of investment raised to SGD 5.5 million.
Crayon Data was started by enterprise analytics veteran, Suresh Shankar (founder of RedPill Solutions, acquired by IBM in 2009), and digital marketing guru Srikant Sastri (founder of Solutions Digitasand Team4U, acquired by Publicis and Randstad respectively), to help traditional enterprises tap into the power of Amazon-like analytics.
Crayon Data co- founder, Suresh Shankar said “Customers have more channels, more devices, more influences and more choices than ever before. Ironically, they also have less time to navigate choices and are less confident and satisfied with their decisions. We started Crayon Data with the vision of helping businesses simplify choices for their customers which will lead to increased engagement, satisfaction and a more robust bottom line.”
Speaking on the investment, Srikant Sastri, co-founder of Crayon Data said, “Jungle for one, has a great record of helping teams achieve their goals and they bring a wealth of experience in the US, Asia-Pacific and India that complements Crayon’s current footprint and network.”
Anurag Srivastava, Co-Founder and Managing Partner Jungle Ventures, added, “I believe that what Crayon Data has set out to do is cutting edge. Their SimplerChoices platform is a differentiated play, and one that is already helping traditional enterprises like banks, retailers, telcos, hotels etc. offer more effective choices for their consumers, while changing the way they use big data. I am honoured to join the board of a company that is going to make a difference.”
