Search Engine Optimization or SEO has come a long way and over time it has evolved so much that it has become the prime concern for all of the digital marketers. In fact, it is so important for them now that most of the marketers consider SEO as integrated digital marketing.
Search Engine Optimization or SEO has come a long way and over time it has evolved so much that it has become the prime concern for all of the digital marketers. In fact, it is so important for them now that most of the marketers consider SEO as integrated digital marketing.
Now, why is it so that the marketing experts give so much importance to SEO when it comes to digital marketing. More and more, the overall success of digital marketing is now dependent on how well you use SEO. You will get a fair idea of it if you look at the changing paradigm of SEO very closely that has happened over the years.
- In middle of 1990s when SEO came into the picture for the very first time there was manual submission. Back then keyword stuffing and Meta keywords tag were so common a technique followed to rank high in the SERP.
- Then in 2004, focus was on getting more web traffic and the world of SEO saw extensive usage of anchor text associated link buying and bombing from automated blog comment spam injectors. It was also the time when inter-linking websites were created.
- Later in 2011, the world saw the rise in importance of social media marketing as well as the inclusion of vertical search which became the typical methods of conducting SEO. It is during this time that the search engine algorithms got updated several times so that it helped in bringing more web traffic.
- Today, all those practices seem to be obsolete and now there are so many new memes that have entirely changed the way SEO is done today and the way in which an SEO consultant works in comparison to the olden times.
However, in spite of all these changes over time, the rudimentary understanding still remains the same. It is:
- The title tags
- The H1 tags and
- The links.
Out of these three, links happen to be the most preferred subject for all digital marketers, thanks to the ever-changing ranking algorithm of Google. Therefore, when you type retail market place and Amazon.com pops up or when you type inline financial sources in the search box and the search engine pops up LibertyLending.com over the others, rest assured that they are spending a lot of time, effort and money on their digital marketing campaigns especially in the SEO aspect of it.
Modern day digital marketing and SEO
There are a few specific ways in which SEO plays a significant role in digital marketing. This helps a business to stay relevant and competitive in the digital landscape. It is therefore required by all businesses to be well aware of the latest trends followed in digital marketing. This will enable them to add the benefits of the evolution and influence of technology of the modern era into the mix.
- In fact, digital marketing now in this age has become one of the most efficient and reliable ways of reaching out to more and more customers much more easily.
- This is a specific kind of business marketing strategy that chiefly uses the internet to communicate different brands to a large section of their consumers.
- SEO or Search Engine Optimization is one of the most useful and top techniques used in this marketing strategy.
This may initially sound too technical to you as a term, but when you know about the concept and steps to follow, it will actually seem quite an easy technique to comprehend and to execute.
You will understand it in a much better way if you think of it this way. It is an online environment where several different businesses offer the exact same product or service just like you, and most of the times to the same targeted audience as yours. That means in such a situation it is paramount to ensure that your site is most visible than your competitors to your customers. But how exactly can you do that? This is where the power of SEO will come into play.
However, you will need to implement it in the best possible way so as to ensure that you really and effectively increase the number of user traffic to your website and enhance the rate of conversion and thereby your ROI with SEO.
The methods to focus on
In order to understand SEO even better, you will now need to know the two methods that are usually followed by the digital marketers to utilize SEO to the fullest for the benefits of your site. These two methods are:
- On-page optimization: This is a special technique which is used to increase the visibility of a site which will in turn increase the volume of user traffic. this method actually refers to all those that the marketers take directly within the site. This is done with an intent to improve the position of the site in the search rankings. The focus is mainly on the content of the page as well as the HTML source code of it. These are the primary factor that are responsible for a higher on-page optimization.
- Off-page optimization. On the other hand, the off-page SEO refers to a different technique wherein all the measures are taken externally from a site. This is actually done to improve the position of the site in the search rankings. The two primary objectives of this method are link building and website promotion. However, additional focus is given on improving the authority of your domain name by getting more links from other eternal websites.
If you have both on-page and off-page SEO done perfectly, which is crucial for modern digital marketing strategy, you will benefit in ways more than one from it. You will have an increased traffic to your site that will result in high conversion, sales, revenue and ROI on your SEO.
This is actually the most cost-effective way to create more impression, generate more clicks and provide the best information to your customers, existing and potential.
Therefore, there is no way in which you can ignore integrating SEO with your digital marketing strategy.
