Fueled by industry-leading marketing technology, SAS 360 Plan optimizes marketing operations end-to-end offering accelerates, automates and streamlines marketing planning activities
With a laser-like focus on digital marketing and customer experience, many organizations have allowed their marketing operations and planning efforts to lag behind the technology curve, thereby sacrificing efficiency and demonstrable accountability. SAS, a leader in marketing technology, fills this need with the launch of SAS 360 Plan. SAS’ latest customer intelligence offering optimizes marketing operations from start to finish – from strategic planning and budgeting to resource and marketing content management to global execution and analysis.
Marketing resource management (MRM) technologies like SAS 360 Plan provide marketers with the ability to be more agile in their planning and execution, while boosting collaboration and productivity. “Today’s MRM tools address the shortcomings of their monolithic forebears and provide a modular, marketer-friendly approach to managing money, people, content and brand strategy,” writes Rusty Warner, Principal Analyst at Forrester, in the firm’s report Vendor Landscape: Marketing Resource Management (October 2017). “MRM can improve marketing’s ability to demonstrate the firm’s brand promise while optimizing spends and productivity.”
SAS 360 Plan enables marketers to work faster and smarter to deliver marketing plans, with an added layer of transparency and accountability that have maximum impact on ROI.
“Marketers face mounting pressure to achieve optimal results with budgets, resources and customer expectations that are constantly in flux,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “Disparate data and insights lead to misallocation of resources, lack of accountability and misaligned efforts. With SAS 360 Plan, we envision a future that gives marketing departments a continuous edge to get the highest return out of every marketing investment.”
“While new channels and platforms have proliferated the environment and changed the landscape of marketing considerably, a large number of marketing organizations in India still approach their tasks the old way.” said Kunal Aman, Head of Marketing at SAS India. “As the asks from the function increase, marketing departments would need to change their ways to become more collaborative, agile and measurable. The SAS 360 Plan enables teams to do exactly that.” SAS 360 Plan is wholly integrated with SAS Customer Intelligence 360. Marketers can also take advantage of the open APIs to easily connect with other platforms.
