Zebra’s New Mobile Computing Technologies Bring Increased Visibility and Productivity to India Retailers
Zebra Technologies Corporation revealed the results of the 2017 Retail Vision Study. This body of research analyzes the technology trends shaping the future of the global retail industry and enhancing the shopping experience.
The paper uncovers the current challenges and untapped opportunities for retailers, and reveals the industry’s plan to adopt more Internet of Things (IoT) technologies. In Asia Pacific (APAC), retailers expect sales to increasingly move from brick-and-mortar stores to online channels, which would lead to synergies between the physical and online platforms.
Complementing the study, Zebra also announced the availability of its new TC5 Series touch mobile computers, and the DS2200 and DS8100 series handheld 2D scanners in India. The new devices will help retailers increase productivity in front-of-store, back-of-store, distribution centers, warehouses, and deliveries, giving shoppers an enhanced omni-channel shopping experience.
The continued rise of online shopping will further build the momentum for an omni-channel retail format, challenging retailers to provide unprecedented levels of convenience to drive customer loyalty. In Asia Pacific, 88 percent of retailers expect to support buy online, pick-up in store within the next four years to further increase omni-channel shopping.
By 2021, nearly 76 percent of retailers in APAC will be able to customize the store visit for customers as a majority of them will know when a specific customer is in the store. This will be enabled through technology such as micro-locationing, allowing retailers to capture more data, accuracy and customer insights.
Retailers are looking to create a seamless shopper experience with 76 percent of APAC respondents reporting that it is important or business-critical to integrate e-commerce and in-store experiences.
To speed up checkout lines, retailers are planning to invest in mobile devices, kiosks and tablets to increase payment options. In APAC, 86 percent of retailers will deploy mobile point-of-sale (MPOS) devices by 2021, enabling them to scan and accept credit or debit payments anywhere in the store.
Seventy-two percent of retailers in APAC rate managing big data as important or business-critical to their operations. Many of them anticipate investing in predictive analytics, software analytics for loss prevention and price optimization, and cameras and video analytics for operational purposes and the customer experience.
According to the survey, the top sources of shopper dissatisfaction include inconsistent pricing between stores and the inability to find a desired item, whether it’s out of stock or misplaced within a store. 73 percent of retailers plan to fix these issues by reinventing their supply chains with real-time visibility enabled by automation, sensors and analytics.
