Leaders in Workflow Storage and Cognitive Analytics Partnering to Unlock Previously Unrealized Value of Media Content
Quantum Corp. will showcase Veritone’s multi-engine artificial intelligence (AI) platform in a Quantum StorNext-managed environment at the 2017 NAB Show. The two companies recently signed an agreement establishing a strategic relationship under which Veritone aiWARETM ― a hybrid on-premise and cloud version of Veritone’s best-in-class, cloud-based AI platform ― will be offered as an integrated solution with Quantum’s industry-leading StorNext workflow storage. This combination will allow users to leverage the power of Veritone’s cognitive analytics ― along with top cognitive engines in areas such as face detection, object recognition and transcription ― to extract new value from their on-premise video and audio content without having to move it to the cloud. As a result, customers that have made significant investments in on-premise storage and/or have cost or security concerns about storing their content in the cloud will be able to take advantage of Veritone’s cognitive capabilities and analytics in a StorNext-based solution.
Analyst firm IDC forecasts that the amount of image and video content created or consumed for entertainment purposes will exceed 40 zettabytes by 2025, approximately four times the amount in 2016. As media and entertainment organizations look to maximize the value of this growing content, artificial intelligence will play an increasingly important role. Cognitive engines enable users to delve deeper and faster into their content and leverage the results to drive greater business and organizational success. Examples include:
Creating more customized video-on-demand through more robust metadata tagging of existing content.
Providing better ROI data to sponsors by identifying where and how often a logo appeared in highlight clips beyond an original broadcast.
Speeding postproduction work through enhanced context-based search and discovery.
Quantum will be highlighting the benefits of this powerful combination in the company’s booth (SL5810) at the 2017 NAB Show in Las Vegas, April 24-27. In addition, over the next few months, Quantum and Veritone will be working to further develop a joint StorNext-aiWARE solution and bring it to market.
Geoff Stedman, Senior Vice President, Products and Solutions, Quantum said, “Artificial intelligence offers the opportunity to extract dramatically more value from data in ways that were previously impossible, and even unimaginable in some cases. By providing a unique platform for best-of-breed cognitive engines, Veritone has emerged as a clear leader in AI. We look forward to bringing the benefits of their technology to a broader base of media and entertainment customers, extending Quantum’s role as the premier provider of data storage and management solutions in this market.”
