Your life as a marketer can be defined as promoting products and services, driving sales, generating leads, and improving brand image using various marketing tools. The role of being a specialized marketer is challenging and full of obligations but thrilling at the same time. As a marketer, having the right tools can make a big difference. They can increase your efficiency, help you work together, and organize everything.
Marketing Tools you Should know About
Building a successful business takes time and determination. Therefore, it is best to learn the new marketing tools to stay competitive in today’s market. You can classify marketing tools by the following strategy:
- Analytics tools
- Email marketing tools
- Social media tools
- Content tools for marketers
Analytics tools
Data is essential for every marketer, and without it, you can never know what is working well for a campaign and what is not. You will not be able to identify possible issues and determine the areas you should put more focus on. But not all data are equivalent, and knowing the measurement system to monitor can be the thing standing between you and success.
Marketing analytic tools allow you to collect data from various channels in your marketing fusion and report on them altogether. All you need is tolearn how to make a report. This will simplify the process of generating reports, and you will not have to rely on data scientists. You will also be able to track campaign success and do data analytics.
Marketing analytics tools will help you capture data regarding:
- Email marketing
- Customer purchase
- Web visitors
- Customer touch points
- Paid campaign
Here are some of the best market analytics tools to add to your list:
Google Analytics
This is one of the widely known analytics tools in the world. Google Analytics is an amazing tool as it helps you understand how people use your content and allows you to know their behaviors towards your content. You can use Google Analytics to find out the source of your customers. This tool can also help you understand the kind of message that better reverberates with your audience.
Google Data Studio
After collecting data using the Google Analytics tool, it is now time to find a tool to help you get the results. Google Data Studio is a platform that was made for business analytics. It can simply assimilate with the other Google tools that you use for your business.
Other marketing analytic tools include:
- Woopra
- MixPanel
- AdWords Performance Grader
- Heap Analytics
- SEMrush
Email marketing tools
Email might be a traditional way of marketing; however, it can still be beneficial provided that it is utilized in the right way. Email has endured the test of time and shown itself to be a resourceful communication means. This tool is still one of the most targeted and valuable channels for reaching out to your targeted customers.
Email marketing tools can also help you offer better customer service. It entails collecting tools that can assist your business in creating and evaluating all your email marketing campaigns. Apart from that, email marketing tools allow you to understand your customers’ behaviors better.
Email marketing tools will also allow you to:
- Build trustworthiness with your clients
- Send personalized content to your customers
- Enhance your brand recognition
- Optimize time and budgeting in your marketing campaigns
Some email marketing tools include:
- HubSpot Email Marketing
- Sendinblue
- Sender
- Benchmark Email
- Mailchimp
- EmailOctopus
Social media tools
Part of a social media marketing professional job is creating and distributing content to analytics and reporting, which can be overwhelming. Luckily, several social media tools can help reorganize your workflows, help you save time, and ensure that your content reaches the right audiences.
Social media marketing tools can be classified into:
- Social media advertising tools
- Social media marketing management tools
- Social media monitoring tools
The following tools will help you create marketing campaigns and coordinate your business’s messages across social media platforms.
Buffer
This tool started as a scheduling tool for Twitter. However, today it is used by almost all the major social media platforms like Instagram, Facebook, Pinterest, Google, and LinkedIn. Buffer is an excellent tool since it helps you publish with ease and create campaigns from the start with its embedded image editor.
Biteable
Biteable can help you effortlessly create content that is enjoyable, engaging, and enlightening. It also offers various free video footages, templates, music, and animated scenes that do well on the internet.
Other social media marketing tools include:
- Nanigans
- Sendible
- Buzzsumo
- Hootsuite
- Sumo
Content tools for marketers
When it comes to content marketing, a strong strategy and talented humans who have the right tech combination can definitely help you get the job done better, easier, and more efficiently. However, there are many content marketing tools out there that can be cheap and expensive.
Content marketing tools have various purposes, which include content creativity, production, promotion, and optimization. Content marketing technology is budding annually. This is good news because you can actually find a helpful tool if you are facing a problem.
These tools can help you out when it comes to content marketing. However, it can be overwhelming to pick the right ones for your business. Here are some content marketing tools to try out:
- HubSpot
- Google Optimize
- Google Docs
- Airstory
- Landscape
- Feedly
- Ion Interactive
- Xtensio
- CoSchedule
The Bottom Line
Handling big data can be hectic, and gathering customer data can be useful only if the data collected can generate profit and revenue. Marketing tools can play a significant role in helping you use data to predict how customers behave in the future, what they are likely to buy, when they will make a purchase, and the amount of money they will spend. This is all based on their previous behaviors.
Marketing automation is also made possible by the above marketing tools. These tools can also help you improve customer engagement, boost your revenue, improve lead scoring, and identify marketing campaigns better targeted for customers. Just ensure that you pick a marketing tool designed for your marketing strategy to get better results.
