Pharmarack: Revolutionizing Indian Pharma Trade Challenges
Informatica’s intelligent MDM on AWS is chosen by Pharmarack. This SaaS offering, part of Informatica’s AI-powered IDMC, supports Pharmarack’s mission to digitize India’s pharma ecosystem, enhancing transactions between stockists, chemists, and pharmaceutical companies nationwide.
“Informatica’s intelligent MDM enables us to address an industry problem related to catalog quality in both online and offline marketplaces”
Arundhati Kshirsagar, Chief Data & Analytics Officer at Pharmarack
Pharmarack is a pioneering commerce-to-insights technology company addressing core trade challenges encountered by the Indian pharmaceutical industry. Acting as a catalyst, Pharmarack empowers general pharmaceutical trade with a national reach of more than 250,000 chemists and druggists and over 12,000 distributors and stockists trading in more than 300,000 SKUs across six thousand brands. One of the fundamental trade challenges in a marketplace is the consistency of the data catalog throughout the value chain, a problem that Pharmarack aims to resolve using Informatica’s intelligent MDM.
Arundhati Kshirsagar, Chief Data & Analytics Officer at Pharmarack, said, “Informatica’s intelligent MDM enables us to address an industry problem related to catalog quality in both online and offline marketplaces”
Resolving data catalog inconsistency and achieving a single golden record when trying to merge more than 12,000 unique independent catalogs is a significant challenge if done manually. With Informatica’s intelligent MDM, Pharmarack aims to tackle this problem for an entire industry offering small and medium businesses in India with catalog quality comparable to that of giant e-commerce players. This solution could be used by more than a million chemists and stockists, enabling them to harness the potential of digital technology without concerns about catalog consistency. This is expected to significantly improve the availability of medicines, reduce expiry and enhance efficiency in the Indian pharmaceutical value chain.
“Informatica is pleased to work with Pharmarack in addressing their catalog challenges by providing our market-leading intelligent MDM solution powered by our metadata AI-driven IDMC platform, to resolve issues related to inconsistent, incomplete and inaccurate data, while enabling a 360-degree view of trusted data for users to perform their tasks more effectively,” said Steven Seah, Informatica Managing Director, ASEAN, India, and Korea.”
