Traditionally, Database software has been consumed through on-premises mode. But with the growth in the business and demand for elasticity of the infrastructure and applications, the vendors started making datatabase available on cloud. This brought in convenience and flexibility to the users. Keeping this in mind Neo4j launched Aura in 2019.Rahul Tenglikar, Regional Director, Neo4j spoke about the advantages.
“Neo4j Aura is also highly secure, with a range of features and safeguards in place to protect sensitive data.”
Rahul Tenglikar, Regional Director, Neo4j
Briefly tell us about Neo4j aura
Neo4j Aura is a fully managed graph database service provided by Neo4j. To keep up with the increasing demand of our offerings and provide our customers with a more convenient way to deploy and manage Neo4j, we launched Aura in 2019. It runs on Neo4j’s cloud infrastructure, making it easy for developers to get started with graph databases without having to worry about infrastructure management or maintenance. Neo4j Aura includes AuraDB, the graph database as a service for developers building intelligent applications and AuraDS, the graph data science as a service for data scientists building predictive models and analytics workflows.
Neo4j Aura is the most powerful graph database service for the cloud. It is built for massive scale, unbeatable performance, mission-critical reliability, enterprise-grade security, and proven ease of use. It has automatic backups, continuous updates, and zero downtime which helps inlock new data insights. It is a whiteboard-friendly data model and is very flexible. It also provides developers and organisations with a frictionless pathway to learn and test best-in-class, free graph data platform solutions from Neo4j. Neo4j Aura has experienced significant growth, with more and more organizations adopting it as their preferred solution for managing graph data.
How does Neo4j Aura help modern businesses run more effectively?
In today’s competitive world, businesses need to stay focused and ensure high quality performance and delivery consistently. To cope with the highly fast-paced work and industries, companies need a reliable graph database that can run smoothly without glitches. Neo4j Aura leverages relationships in data to enable fast and accurate real-time analytics and insights. This means that businesses can quickly and easily extract valuable insights from their data, which can be used to inform strategic decision-making.
Neo4j Aura is also highly secure, with a range of features and safeguards in place to protect sensitive data. It is easily accessible and available, which means that businesses can rely on it for their most critical needs. Aura is also designed to be highly resilient, with automated breakdowns and disaster recovery mechanisms in place, to ensure that businesses can access their data even in the event of an unexpected crisis.
Businesses can therefore be confident that their data is safeguarded and protected against unauthorized access, breaches, and other security threats, and they can always run effectively and smoothly.
How does using this application ensure a sound ROI for new businesses?
Knowledge graphs can transform businesses in myriad of ways. For instance, retailers use knowledge graphs to improve customer experience, optimize supply chain management, and increase sales. According to a study by Neo4j, our technology pays for itself more than four times over the course of three years, resulting in an ROI of 417%. This is due to the improved business results that Neo4j enables, such as more efficient and effective data management and analysis, which can lead to increased revenue, cost savings, and better decision-making.
Another way to calculate the ROI of a Neo4j investment is to analyze the existing customers of the technology. By examining how these customers have benefited from Neo4j, businesses can estimate the potential ROI for their own investment.
What is your growth strategy for 2023 in India and abroad?
Neo4j has been focusing on expanding its presence and partnerships in India and other regions, including Singapore, China, and Australia. Neo4j already has a strong presence in the manufacturing, gaming, and BFSI sectors and we’re hoping to continue our growth trajectory.
The Asia- Pacific region has been a major growth area for our business and we expect this to continue as we see a lot of potential for graphs in these regions which can help companies. Even though graphs are widely used, there is much more that needs to be explored as developers are still discovering what value can be added to their business through graphs. We also hope to continue hiring more experts as we look forward to a growing business.
We also hosted our first-ever Graph Summit in Bangalore, India, with over 450 attendees in July 2022. Through the event, we underlined Neo4j’s commitment to building a community of users and developers in India – a key growth market for the company. We have always been focused to build a strong community of users and developers through events and other initiatives. Our ecosystem momentum is driven by our investment and growing team of partner experts.
