Develops AI-based Customer Profile Estimation Technology that automatically estimates detailed customer profiles on individual customers
NEC Corporation has announced the development of a Customer Profile Estimation Technology that automatically estimates detailed customer profiles on individual customers, including their interests and preferences to a high level of precision, without the involvement of marketing experts.
Based on NEC’s unique relationship mining technologies, the newly-developed technology estimates detailed and hard-to-obtain profiles on individual customers completely automatically and to a high degree of precision from basic profile information that is relatively easy to obtain, such as age and gender, combined with purchase histories.
NEC has verified the effectiveness of the technology using public data. As a result, NEC has confirmed that an analysis that would take conventional experts three months to complete can be carried out in three days, and to a degree of precision that surpasses those experts.
Akio Yamada, General Manager, Data Science Research Laboratories, NEC Corporation said, “With this technology, we can respond to lifestyles that change from moment to moment, quickly discover true individualized needs that may have been overlooked, and devise appropriate measures. In addition to estimating detailed customer profiles, the technology can also be applied to estimating product attributes.”
Moving forward, NEC will continue to pursue research and development of the technology, aiming to provide it in the retail and distribution sectors, including department stores, supermarkets, convenience stores, e-commerce sites and point card systems.
Main features of the new technology include automatic estimation of detailed profiles based on basic profile data and purchase histories. A process of hypothesis generation and verification is repeated to achieve an estimation precision that surpasses an expert.
