“My Collection” Industry Solution Experience to Drive the Growth of its Blackberrys Brand; The 3DEXPERIENCE Platform Offers End-to-End Digital Collaborative Product Development
Dassault Systèmes announced that Mohan Clothing Company, the leading menswear company in India and owner of the brand Blackberrys, has selected “My Collection” industry solution experience for fashion, to manage its product development processes and drive profitable growth.
The Blackberrys premium brand of menswear is sold to 200 exclusive stores, 1,000 other stores and online. In a highly competitive industry where companies must retain and strengthen customer loyalty to succeed, Mohan Clothing embarked on an innovation strategy designed to provide its customers with more collections throughout the year.
Based on Dassault Systèmes’ 3DEXPERIENCE platform, “My Collection” industry solution experience provides a unified digital environment to manage the entire lifecycle of a collection: inspiration, ideation, planning, design, development, merchandising, visual assortment planning and product marketing.
Following a rapid six-month implementation period for “My Collection,” Mohan Clothing’s teams now have access to a single source of data to efficiently manage multiple product categories and any last-minute changes to a collection’s launch, all while ensuring product quality. “My Collection” enables seamless collaboration across Mohan Clothing’s supply chain, and reduces the time to market of its collections.
“We chose Dassault Systèmes’ ‘My Collection’ industry solution experience to take a disruptive approach toward achieving our business goals,” said Nitin Mohan, Managing Director, Mohan Clothing. “‘My Collection’ has quickly provided us with capabilities to make more informed decisions, capture growth opportunities, compete profitably with other brands’ retail channels and, ultimately, deliver great products to our customers all year long both online and in our stores.”
“The 3DEXPERIENCE platform provides the technological capabilities and quick implementation that mid-sized as well as large companies seek to successfully manage complexity and grow in order to create winning consumer experiences,” said Samson Khaou, Managing Director India, Dassault Systèmes. “More and more consumer goods and retail companies in India are recognizing the value that our business experience platform can bring to their operations, such as a 50 percent improvement in operational efficiencies and speed to market.”
“As Dassault Systèmes’ value-added reseller for the consumer goods and retail industry in India, we understand the challenges that Indian companies face in adopting technology to manage innovation and product development,” said Krishna Kumar, Founder and Managing Director, Simbus Technologies. “By adopting ‘My Collection,’ Mohan Clothing is embarking on a transformational journey and has become a trendsetter in technology-driven innovation.”
