Lyca Mobile announced the implementation of Salesforce solutions earlier this year to unify customer data and interactions on multiple channels in order to drive personalized CX. Flytxt’s CVM Accelerator will feed actionable customer and product insights for these solutions to enable Customer Lifetime Value (CLTV) maximization across personalized interactions. The solution will be deployed by Lyca Mobile in Belgium, France, Germany, Italy, Netherlands, the United States and the United Kingdom.
CVM Accelerator is purpose-built artificial intelligence that seamlessly integrates with any CRM or CX environment via standard application programming interfaces (API) to deliver actionable intelligence for optimizing CLTV. The power of the Accelerator was demonstrated during a one-month pilot project in one of Lyca Mobile’s European markets. Lyca harnessed the predictive insights from the Accelerator while executing marketing campaigns through Salesforce Marketing Cloud, which resulted in 1.3% increase in Average Revenue per User (ARPU).
Jogan Satkunanathan, Chief of Pricing and Product Management at Lyca Mobile, said, “We wish to place customers and digital capabilities at the center of our business strategy as we enter the next phase of our ambitious growth journey. Flytxt, with its pioneering AI solutions, is a perfect partner for Lyca Mobile to better understand customers’ needs and deliver high quality customer experiences.”
Dr Vinod Vasudevan, CEO, Flytxt, said, “Communications Service Providers have a wealth of data yet often lack the necessary technology for powering data-driven decisions that maximize CLTV – a critical KPI for all subscription and usage-based businesses. CVM accelerator uses proven and well-trained AI to achieve this. We are delighted to support Lyca Mobile through our unique solution, which will help them significantly boost the outcomes of their CX initiatives.”
Ankit Rai, Lyca Mobile’s Head of Retention, CRM/CVM, said “We are on a mission to take customer engagement to the next level and provide personalized and contextually relevant customer experience on any of our touch points. Flytxt’s CVM Accelerator brings in a deeper understanding of customers’ usage behavior and predicted needs. The pilot project proved that with data-driven actionable insights, we can further enhance the value of customer interactions on our existing CX systems and build a long-term relationship with our customers.”
The CVM Accelerator harnesses Flytxt’s award-winning and market-proven analytics and AI, which have been trained using real-world insights and patterns from more than a billion consumers and trillions of data points. The partnership with Lyca Mobile marks the first time the Accelerator will be deployed in the US and Europe.
