After becoming catalyst for many SME business success during last many years and specially during pandemic, LogMeIn is now rebranding it as GoTo, where the company is combining its management and support product. We spoke to Mathew Philip, Senior Director, Business Development, India at GoTo (LogMeIn) To understand the impact on India market.
“With the launch of GoTo Resolve, we are bringing a first-to-market zero-trust approach to our new support tool.”. Mathew Philip, Senior Director & Country Head Sales – GoTo India
Why is GoTo / LogMeIn rebranding? Why now?
GoTo’s launch goes far beyond a new name and logo, as we are also launching a simplified product portfolio with a unified experience and two flagship products: the all-new IT management and support product, GoTo Resolve which unifies our world class remote access and support solutions into an all new conversational entry point and ticketing system through a single unified application and a new unified-communications-as-a-service (UCaaS) GoTo Connect experience which has the best of our meetings, virtual events and telephony solutions again in a unified experience to our users .
This evolution comes after listening to our nearly 800k customers. Their lives and their businesses have been forever changed by the pandemic, and GoTo is committed to empowering these SMB customers to adapt to the new normal with simplicity and ease with its flexible-work tools, while focusing on affordability for those businesses.
What is the primary differentiator for GoTo?
We are the only vendor that can support SMB’s IT management and communication needs. We bring these critical functions together under one company, a unified admin system, and a converging user experience.
In addition, we are hyper focused on security, reliability and Flexibility. With the launch of GoTo Resolve, we are bringing a first-to-market zero-trust approach to our new support tool. When it comes to reliability, we have been supporting our customers with 99.9% up-time with products that can be deployed in minutes or hours, not days, and even offer tools like GoTo Resolve as freemium solutions which gives businesses amazing flexibility.
Finally, we are building for SMBs, but powerful enough to support Enterprise customers.
Can you give me some more details on your new products?
Yes! In addition to a new brand, we are streamlining our product portfolio with a brand-new IT management and support tool, GoTo Resolve and a totally new experience for our Unified-communications-as-a-service tool, GoTo Connect. We are also bringing together our support and collaboration products through a single application and admin system.
GoTo Resolve streamlines IT support like never before, unifying GoTo’s world-class remote access, management, and support solutions into an all-new, conversational entry point, and ticketing system. With enterprise-grade zero-trust security, consumer-grade ease of use and the ability to be activated in minutes allowing employees to receive consistent support whether they are in the office or miles away with the ability to meet any user on any device. Best of all, we are giving GoTo Resolve away for free for small businesses that need it most with multiple tiers including a robust freemium offering.
In addition, we announced, a new GoTo Connect experience. The company’s UCaaS portfolio has evolved to provide a completely new, comprehensive experience bringing together GoTo’s collaboration solutions in a single unified application. The new GoTo App is now available to all customers, and today includes cloud telephony, meetings, messaging, training and contact center capabilities with additional features and functionality coming soon.
I see you’ve announced two new flagship products GoTo Connect and GoTo Resolve. What does this mean for other products, such as Rescue, Pro, Central etc?
We are really excited to have unified our portfolio and launched these two new products with incredible new user experiences. Rescue, Central and other products remain important point solutions within our overall portfolio for our customers to meet their evolving IT needs.
What are your strategies & plans for the Indian Market?
India is one of those fastest growing economies where businesses are increasingly inclined towards digitalisation and automation. We have users and customers from almost all the sectors including micro-businesses and large enterprises of the country. Many of the leading Global System Integrators in India are using Rescue our remote tool to support their large employee base as well as support their enterprise customers. We will continue to make our products more user friendly with additional features, so that our customers can work seamlessly from any corner, across any device, securely without any friction. We are especially excited to bring to market our new GoTo Resolve product to help support the growing SMB organizations.
What is the Channel strategy for GoTo
Partners have played a very important role in the growth of LogMein and would continue to be an integral part of the new GoTo
In a crowded channel market, we are establishing ourselves with solutions tailor-made for SMBs, built for IT but powerful enough to support the enterprises and a partner program that incentivises partners to work with us by making it easier for them to grow and engage with their customers. Streamlining our global partner ecosystem is a major focus in the new GoTo, to bring better benefits, more support and additional revenue opportunities for our partners.
We know our partners and we understand what they need to be successful. Launching GoTo and the new partner program came from us listening to our partners and what they were hearing in the buying environment. We’re confident the new GoTo and partner program will empower our partners to be successful at every stage.
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