In a move set to transform software delivery and feature management, LaunchDarkly, a global leader in feature flagging and experimentation, has announced its acquisition of Houseware, a pioneer in warehouse-native product analytics and winner of the 2022 Snowflake Startup Challenge.
The acquisition brings powerful AI-driven analytics to LaunchDarkly’s platform, enabling businesses to leverage data warehouses for real-time experimentation, insights, and optimization. This integration aims to break down data silos, accelerate decision-making, and enhance the impact of feature releases, giving engineering, product, and data teams unprecedented control over software deployment.
“Organizations today are not just shipping features—they need to measure, experiment, and optimize their releases for the best possible outcomes,” said Dan Rogers, CEO of LaunchDarkly
A New Era of Data-Driven Software Delivery
With over 5,500 enterprise customers, including a quarter of the Fortune 500, LaunchDarkly has been at the forefront of modern software delivery. The addition of Houseware strengthens its position in the fast-growing product analytics market, projected to reach $25.3 billion by 2026.
“Organizations today are not just shipping features—they need to measure, experiment, and optimize their releases for the best possible outcomes,” said Dan Rogers, CEO of LaunchDarkly. “By bringing Houseware’s deep analytics expertise into our platform, we’re giving teams the ability to turn data into action—making every feature rollout smarter, faster, and more impactful.”
Scaling Innovation Through AI and Experimentation
Houseware’s India-based team will play a key role in developing warehouse-native analytics that seamlessly integrate with LaunchDarkly’s feature management and experimentation suite.
The acquisition follows LaunchDarkly’s announcement of Warehouse Native Experimentation, a Snowflake Native App that enables data warehouse-native experimentation. By embedding advanced experimentation within the Snowflake data environment, LaunchDarkly is pushing the boundaries of scalable, governed, and flexible data-driven software delivery.
With this strategic expansion, LaunchDarkly is setting a new industry standard—where AI-powered analytics and feature management work together seamlessly to drive better, faster, and more effective software experiences.
