Information Management division launches marketing blitz, repositions brand around harnessing the power of data to achieve digital transformation
The ever-increasing flood of data, and how we manage it, is one of the greatest opportunities facing businesses and governments in the 21st century. The challenge with big data, other than the obvious fact that it is big, is that so much of it is unstructured. Today, at least 90% of business data – approximately 35 Zettabytes – is unstructured. By 2020, we will be able to fill 8 trillion DVDs with new data each year.
Business narratives are critical for organizations to create a clear purpose that resonates with what the market needs. For Kodak Alaris’ IM division, that purpose is to provide the science, technology, services and partner ecosystem needed to drive business growth for customers in the era of data chaos.
Kodak Alaris IM launched a new website designed to help buyers easily navigate to the specific information management challenge areas they are interested in, including Mailroom Automation, Forms Processing, Records Management, Accounts Payable Processing and Customer Onboarding. Site visitors are greeted by a fresh look and feel and state-of-the-art responsive design. The site is available in 11 languages.
The Distributed Capture (DC) market is another key focus area for Kodak Alaris IM. Distributed Capture is characterized by transactional scanning applications that are geared toward business process improvement at the point where documents and information enter the organization. Companies over the years have been moving capture processes for business documents from back office mail rooms to branches, to departments and now down to the office worker’s desk. This trend has been fueled by lower cost telecommunication service, bandwidth availability and lower cost data storage.
Siddhartha Bhattacharya, vice president, Global Marketing, Kodak Alaris’ Information Management (IM) division said, “The struggle among businesses to extract meaningful information from unstructured data is universal. Data is ubiquitous and is embedded in countless formats. It’s in our email, paper documents, online posts, videos and more. Most of the time it’s free form, in every format except the neatly organized rows and columns of a database. We refer to this as ‘data chaos’ — the point where the size and growth of unstructured data vastly outpaces structured data, presenting significant obstacles to operational efficiency, responsiveness to customers and profitable growth. Our new business narrative, revamped website and targeted global campaigns differentiate Kodak Alaris Information Management and reposition our brand as we meet data chaos head on. It gives us a message that is highly relevant to senior decision makers across finance, operations, sales, marketing, manufacturing, logistics, human resources, and more. And it’s the foundation of all of our communications, as we help educate customers about improving efficiency, agility, speed and profitability through the effective use of unstructured data.”
