hybris Commerce Suite to provide Future Group’s customers with a single view of its multiple brands across physical and digital channels
Retailer Future Group will use hybris software’s, an SAP company and commerce platform provider, hybris Commerce Suite to support its omni-channel retail operations.
Comprising a number of different retail brands covering sectors such as fashion, sportswear, food and groceries, electronics and homeware, Future Group wanted to find the technology that would allow a seamless convergence of its emerging digital and physical commerce touchpoints (physical facilities/store network, human assisted digital commerce network Big Bazaar Direct, e-commerce sites, catalog/phone order; mobile devices; TV/new media etc) announced the press release.
Speaking about the choice of hybris, Kishore Biyani, Group CEO of Future Group, said; “In the world over, physical retailers who have developed themselves into omni-channel merchants are driving to attract customers and business across both digital and physical platforms. hybris has successfully developed omni-channel capabilities for leading retailers across the world. With its modern architecture and modular approach, hybris will transform the way we are able to leverage our omni-channel retail model across all our brands and businesses. With hybris, we see a whole lot of new possibilities in retailing opening up, including the endless aisle vision becoming a reality.”
Eric Toon, Country Manager South East Asia and India at hybris said; “Given the diversity of brands and size of its customer base, we know Future Group has considered carefully before deciding to select the hybris Commerce Suite. We look forward to working closely with Future Group on the roll-out and implementation of this project to realize the benefits that it will bring to its business.”
