Helps IT teams secure and manage retail environments with new connectivity solutions to bolster IoT security, while improving user experience and operational efficiency
Hewlett Packard Enterprise announced new capabilities to help retail customers improve customer experiences and operational efficiency with connectivity and high-performance edge computing required to modernize retail environments.
At NRF 2025: Retail’s Big Show, HPE Aruba Networking is showcasing its retail-ready networking portfolio and demonstrating how reliable and secure connectivity is a critical component of retail modernization from the back office and warehouse, to the front of the store and curbside.
Strickland, wireless chief technology officer, HPE Aruba Networking. “HPE’s networking solutions bring real-time IoT data processing and AI inferencing closer to the source of data generation to fuel omnichannel shopping strategies that increase revenue.”
HPE is exhibiting its new solutions for quick, secure deployment in retail environments to improve performance for real-time applications and workloads at the edge. The expanded portfolio includes:
- New HPE Aruba Networking 100 Series Cellular Bridge for easy-to-deploy primary or backup WAN access to provide connectivity when fiber or broadband WAN circuits are unavailable or experience failure. The Cellular Bridge provides customers with better resiliency for mission critical services such as credit card processing, leveraging radio access rather than fiber access. It can also be used for quick deployment of new or temporary locations, like kiosks or pop-up locations, when delays or costs of cabling a broadband WAN connection are not justifiable.
- HPE Aruba Networking CX 8325H, a new store-friendly, half-width 18-port switch that fits into compact spaces, with lower power and cooling requirements, and connects with the HPE ProLiant DL145 Gen11 server for edge computing.
- HPE Aruba Networking 750 Series wireless access points to secure, process, and deliver IoT data in real-time to power AI retail applications.
- New HPE Aruba Networking Central AI Insights that optimize retail curbside operations by increasing performance of Wi-Fi networks when deployed outdoors and can also detect unusual IoT behavior that indicates a potential security breach.
As retailers focus on customer experience that spans in store and online transactions, it becomes more critical that passerby traffic does not interfere with customer transactions. HPE Aruba Networking Central AI Insights detects any negative impact on the customer experience and can automatically adjust transmit settings to remedy poor performance.
For the retail industry, IoT devices are often the most vulnerable point of entry for hackers. To protect against breaches and malware, HPE Aruba Networking access points are designed to provide a secure connectivity platform for the increase in IoT devices at the network edge, such as cameras, shelf labels, RFID labels, energy sensors and motion detectors. To protect against security compromises due to IoT devices, HPE Aruba Networking Central AI Insights is also able to detect anomalies in IoT uploads and downloads which may be indicative of a breach.
“Retailers facing challenges in warehousing, inventory control, and omnichannel fulfilment need comprehensive and secure connectivity to enable digital modernization and enhance customer experiences,” said Stuart Strickland, wireless chief technology officer, HPE Aruba Networking. “HPE’s networking solutions bring real-time IoT data processing and AI inferencing closer to the source of data generation to fuel omnichannel shopping strategies that increase revenue.”
Like many industries, retail also suffers from IT resource constraints. Organizations with geographically distributed retail locations such as stores, warehouses, and back offices require management of an increasingly complex network to decrease the number and duration of IT visits. The new solutions announced today enable easier remote management across on-premises, cloud, and edge compute resources by expanding HPE Aruba Networking’s private 5G and Wi-Fi wireless solutions, integrating with HPE GreenLake Cloud as well as HPE’s edge compute portfolio, including the recently announced HPE ProLiant DL145 Gen11 server.
