Empowering Enterprises with AI-Driven Solutions and Talent
Businesses across Australia and New Zealand are set to benefit from Firstsource’s newly launched AI Innovation Lab and ANZ Headquarters in Melbourne. Designed to drive AI-led transformation, automation, and digital talent development, the facility offers enterprises cutting-edge solutions to optimize operations, enhance customer experiences, and accelerate growth.
“AI-driven transformation isn’t the future—it’s happening now, and we’re here to help businesses harness its full potential.”
With AI becoming a critical driver of efficiency and competitiveness, companies are looking for partners who can help them navigate digital transformation. Firstsource’s relAI suite delivers AI-driven platforms and solutions tailored to business needs—whether streamlining workflows, improving customer engagement, or enhancing decision-making with data-driven insights.
“Our AI Innovation Lab is designed to bridge the gap between AI technology and real-world business challenges,” said Ritesh Idnani, MD & CEO of Firstsource. “By combining advanced AI capabilities with deep industry expertise, we’re helping businesses unlock new levels of efficiency, innovation, and customer satisfaction.”
“We’re excited to leverage our UnBPO™ way of working—using AI, automation, and deep expertise—to create smarter, more impactful solutions that drive real business outcomes.”
Dr. Sanjiv Goenka, Chairman of RPSG Group and Firstsource.
The lab’s collaboration with Victorian universities ensures businesses have access to top AI talent and the latest research, helping them stay ahead in an increasingly competitive landscape. Firstsource’s commitment to ethical and responsible AI adoption also reassures companies looking to integrate AI without compromising compliance or security.
With over 400 new jobs expected in the next five years, businesses can tap into a growing ecosystem of AI specialists, digital experts, and innovation leaders—all working toward the next wave of intelligent, business-focused AI solutions.
For companies seeking a competitive edge, Firstsource’s Melbourne expansion marks a turning point—bringing AI innovation closer to home and within reach of businesses ready to embrace the future.ReplyForward
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