It will go towards continued investment in the company’s core technology to augment its leadership in Europe and the US as well as supporting expansion into new markets across Asia
Contentsquare,
the global leader in digital experience analytics, has completed a
US$500 Million Series E funding round. The investment is led by
SoftBank Vision Fund 2, which
joins existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland
Europe, and funds and accounts managed by BlackRock — most of whom also
participated in this round. In addition to the investment,
Contentsquare will take advantage of SoftBank’s depth of expertise in
scaling companies and network in Asia, and Michel Combes, President of
SoftBank Group International, will join Contentsquare’s Board of
Directors.
Contentsquare will use the capital to further develop
its platform and advance AI innovation to accelerate its market vision:
to empower brands to create exceptional digital experiences at scale.
The newly secured funding will also support Contentsquare’s rapid growth
and geographic expansion, M&A activities, and go-to-market
strategy.
The Contentsquare platform analyzes customer behavior
through trillions of anonymous web, mobile and app interactions, and
transforms this knowledge into intelligent recommendations that increase
user conversion, revenue, engagement and growth. By integrating
customer experience data across content, UX, merchandising, and
performance, Contentsquare is the only complete platform that empowers
teams with the actionable customer insights that are critical to
business success today. The platform operates with full respect to all
applicable data privacy laws such as EU GDPR and California CCPA.
This
latest round comes one year after Contentsquare’s $190 Million Series D
raise, bringing the total funding to date to $810 Million and valuing
Contentsquare at $2.8 Billion. Today’s investment validates the
substantial momentum generated by Contentsquare in the last year,
including:
- Exponential growth: with a compound annual recurring revenue growth rate of 121% over the past four years, with 50% of the business currently generated in the US
- Strong representation among the Fortune 500: Contentsquare’s 750 enterprise customers include 30% of the Global Fortune 100 and industry powerhouses in retail, luxury, entertainment, telco, travel, automotive, B2B and finance.
- Product innovations: with the launch of Contentsquare Merchandising, Contentsquare Insights and Find & Fix — as part of a platform strategy
- Two additional strategic acquisitions: web performance platform Dareboost and digital accessibility technology AdaptMyWeb
- Commitment to digital accessibility: with the launch of the Contentsquare Foundation, a nonprofit with a mission to promote digital accessibility in the areas of education, technology and corporate social responsibility
- Innovation leadership: with the launch of Atomic Labs by Contentsquare, an incubator/accelerator with a mission to fuel the growth of transformative tech startups
- Massive team expansion: all of the above has been made possible by the team’s expansion, with a 40% increase to global headcount and expanded presence in North America and Europe, as well as in APAC with teams in Singapore, Tokyo, Melbourne and Sydney — there are 800+ employees today and early projections indicate that Contentsquare will open 1500+ new jobs over the next three years, with hundreds of positions in R&D/Product
- Accelerated customer insight: with 10,000 Billion customer interactions analyzed every day, across sites that process $1.5 Billion in transactions daily
- Intellectual property: with 11 patents and 28 patent-pending or published applications
“Innovation is in Contentsquare’s DNA and today’s investment is a result of the tremendous hard work of our passionate and ambitious team. Our growth has been accelerated by the world’s shift towards digital, and our technology answers many of the digital transformation challenges brands face today,” said Jonathan Cherki, CEO and Founder of Contentsquare.
Leading brands such as BMW, Gucci, Ikea, Microsoft, Rakuten, Sephora, The NorthFace, Verizon and many others leverage Contentsquare’s data and insights to transform the digital experience they deliver to customers. The company has also built a best-in-class ecosystem of 100+ solution and technology partners, including integrations with Salesforce, Qualtrics, Tealium, and Optimizely to help marketers tackle the challenges of integrated marketing.
“By democratizing access to actionable customer insights, Contentsquare empowers businesses in every sector to build better digital experiences for everyone,” said Yanni Pipilis, Managing Partner for SoftBank Investment Advisers. “We’re excited to partner with Contentsquare on its journey as one of the global leaders in UX optimization.”
