BT scored the highest in current capability to meet customers’ ICT needs, and for strong strategy and vision, according to IDC APAC MarketScape report
BT has been named “leader” for the sixth consecutive year in the latest IDC MarketScape Asia-Pacific Next Generation Telcos; Telecom Services Vendor Assessment Report.
BT received the highest score for its current capability to meet customers’ ICT needs, and for the company’s strong strategy and vision to meet evolving customer requirements in the next three to five years.
The IDC report highlighted BT’s particular strengths in the following key areas:
- Strong industry-specific solutions especially in Retail, Finance, Healthcare and Airlines. BT’s focus on providing industry-specific solutions globally, as well as in the region, is a key differentiator for the service provider.
- Strong focus on further strengthening professional services. BT continues to strengthen its professional services in the region under the BT Advise brand. It leverages the strength of its 2,500 global consultants including 700+ consultants in Asia-Pacific. It has also increased the strength of its Business Consultant team, mostly in the Healthcare and Financial verticals.
- Targeted sales strategy allows BT to position itself strongly with customers. BT does not sell to the mass market but focuses on its 1,000+ key accounts across Asia-Pacific and has segmented its customers into three groups based on the opportunities and its strategic relationship with them.
- Increased focus on security leading to a comprehensive security portfolio. With an increased focus on security, BT launched a new theme, “Rethinking the Risk”, to complement its “Art of Connecting” strategy and focus on providing a vendor-agnostic security platform.
“We are very honoured to once again receive this top distinction in the industry. Year on year we have been improving on both capabilities and strategies, enabling us to maintain strong leadership position and allowing us to clearly differentiate ourselves in the marketplace,” says Kevin Taylor, President, BT Asia Pacific, Middle East & Africa.
