Enterprise Solutions News

Akamai Unveils Image Management Solution for Heavy Websites

Ability to process images automatically helps eliminate over downloading, streamline art direction, and reduce custom processing and storage costs

Akamai Technologies has introduced Image Manager. Intended for use in conjunction with Akamai’s industry-leading Web Performance Solutions, Image Manager is designed to provide customers with a fast and easy way to create and deliver optimal images to all users across a wide range of device types and browser. In addition, the ability to apply visually lossless compression can benefit organizations by reducing page weight without compromising user experience, thus improving performance and driving greater audience engagement.

Today’s image-intensive websites and mobile applications have introduced a variety of challenges for owners of these web properties. Even as the web continues to become better connected, the proliferation of images has made sites much heavier, impacting speed, performance and ultimately the user experience. For example, many organizations still deliver “desktop sized” images to mobile and tablet devices, which contributes to over downloading and suboptimal site performance. Those companies that attempt to deliver custom images based on device type, artistic treatment or other criteria often find themselves faced with complex workflows that can slow time to market as well as increase processing and storage costs. Image Manager is designed to address these challenges by giving site owners the ability to improve user experience by automatically optimizing web images for both maximum visual quality and performance while at the same time reducing the cost and effort required to store, transform and deliver derivative images, decreasing time to market.

To address the proliferation of image-heavy sites, Image Manager is designed to provide intelligent optimizations and delivery; easily integrate into existing environments without disrupting application development, and deliver unprecedented scale and reliability.

Craig Adams, vice president, Web Performance Products, Akamai said, “The old adage ‘a picture is worth a thousand words’ is truer than ever when it comes to delivering compelling web experiences. However, those same images have a tendency to do the exact opposite if companies don’t have an effective image management strategy in place. Image Manager makes it possible for our customers to have the best of both worlds by enabling them to automatically deliver the right image, to the right device at the right time – ultimately keeping users more engaged.”

Image Manager is part of Akamai’s Web Performance Solutions product family. Akamai Web Performance Solutions are intended to help customers meet the specific challenges of always-connected audiences. Built on the globally distributed Akamai Intelligent Platform, Akamai Web Performance Solutions are designed to simplify increasingly complex web and mobile site delivery, enabling a faster experience that is highly available, secure and scalable to meet peak demands.

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