New encoding using cost-effective NVIDIA GPUs enables optimal processing for media companies
Akamai Technologies added a new media-optimised offering based on NVIDIA GPUs to its growing cloud portfolio. With the NVIDIA RTX 4000 Ada Generation GPU, the new cloud-based service provides better productivity and economics for companies in the media and entertainment industry that are challenged with processing video content faster and more efficiently.
Internal benchmarking conducted by Akamai demonstrated that GPU-based encoding using the NVIDIA RTX 4000 processes frames per second (FPS) 25x faster than traditional CPU-based encoding and transcoding methods, which presents a significant advancement in the way streaming service providers address their typical workload challenges.
“NVIDIA GPUs provide superior price performance when deployed on Akamai’s global edge platform.
Shawn Michels, Vice President of Cloud Products at Akamai.
Using Akamai’s offering, media and entertainment companies can build scalable, resilient architectures and deploy workloads that will be faster, more reliable, and portable, while taking advantage of the world’s most distributed cloud platform and integrated content delivery and security services.
“Media companies need low-latency, reliable compute resources that maintain the portability of the workloads they create,” said Shawn Michels, Vice President of Cloud Products at Akamai. “NVIDIA GPUs provide superior price performance when deployed on Akamai’s global edge platform. Together with our Qualified Compute Partners and open platform, we give our customers the capability to architect their next-gen workloads to be cloud agnostic and support multicloud architectures.”
The need for industry optimised GPUs In a market hyper-focused on using NVIDIA GPUs to support large language modeling, Akamai’s media-tailored GPU service homes in on an industry underserved by current industry offerings, which can be expensive. Building on its rich heritage and deep experience in the space, Akamai fine-tuned its new GPU offering to meet the demanding and specific requirements of the media and entertainment industry.
Use cases
The NVIDIA RTX 4000 GPU achieves the speed and power efficiency necessary to tackle demanding creative, design, and engineering workflows for digital content creation, 3D modeling, rendering, inferencing, and video content and streaming.
“In order to support a wide range of workloads, you need a wide array of compute instances,” continued Michels. “What we’re doing with industry-optimised GPUs is one of many steps we’re taking for our customers to increase instance diversity across the entire continuum of compute to drive and power edge native applications.”
