New Enhancements to Adobe I/O; Integrations with Microsoft, AppDynamics, Dun & Bradstreet, Mastercard and SapientRazorfish
At Adobe Summit, Adobe introduced significant enhancements to the Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data and leverages Adobe Sensei, Adobe’s AI and machine learning framework. Advancements announced today include new Sensei capabilities for enterprise customers as well as new tools and partner integrations to help developers reduce time to market and better integrate Creative Cloud assets into enterprise workflows. Adobe also announced Adobe Experience Cloud (see separate press release) as well as the availability of the first set of solutions that integrate with Microsoft’s Azure, Dynamics 365 and PowerBI offerings (see separate press release).
Advancements in cloud services have fundamentally altered the computing landscape. The next decade will bring even more disruptive changes in how brands create, immerse and engage their customers in their experiences. In this future, brands will have to adapt to an era of true experience mobility – one where highly personalized experiences are contextually aware and delivered in real-time – regardless of the device, time or location. A modern experience platform that addresses these expectations needs to be designed with a common data language founded on content and data, an open ecosystem to enable others to build on and innovate, and intelligence at its core with AI, machine learning and deep learning.
With Adobe Cloud Platform, companies can centralize and standardize customer data and content from any system to dramatically improve the design and delivery of rich customer experiences. It includes services for blending and analyzing data while harnessing machine learning via Adobe Sensei to amplify marketing effectiveness and efficiency. The Adobe Cloud Platform also makes its data, content and insights available via APIs to partners as well as third-party developers. Adobe’s platform is used by thousands of partners worldwide, manages over 100 trillion data transactions per year and receives over 700 million API calls per day through Adobe I/O, Adobe’s cross-cloud developer portal.
“New enhancements to the Adobe Cloud Platform extend the functionality of Creative Cloud, Document Cloud and Adobe’s new Experience Cloud so that enterprises can more easily deliver compelling experiences at scale,” said Abhay Parasnis, executive vice president and CTO, Adobe. ”Innovation in Adobe Sensei, our AI, machine learning and deep learning framework, dramatically accelerates and improves the design and delivery of experiences across any customer touch point.”
Adobe Sensei uses artificial intelligence and machine learning, as well as Adobe’s massive volume of content and data assets, to tackle today’s most complex experience challenges. The intelligence layer in the Adobe Cloud Platform, Adobe Sensei provides customers with a unified AI and machine learning framework as well as intelligent services to help them work smarter and faster. In Adobe Experience Cloud, Adobe Sensei already powers over 100 intelligent capabilities including Intelligent Alerts, Automated Advertising Insights, Anomaly Detection and Lookalike Modeling, to help brands better understand and meet their customers’ needs.
Today, Adobe released several new Sensei capabilities for the enterprise including Fluid Experiences to enable brands to deliver the experience consumers expect across any connected screen, including social, VR, IoT devices and physical screens. In addition, Auto-Target eliminates the complexity associated with manual testing and deterministic or rules-based content personalization. The company also released Enhanced Anomaly Detection and Contribution Analysis to help brands identify statistically significant events, pinpoint sources and take action to optimize the user experience.
