Allows NBC subscribers to view all games on NBCOlympics.com and the NBC Sports Live Extra App
Adobe Primetime has been selected by NBC Olympics, a division of the NBC Sports Group, to power the games across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.
The release said that NBC subscribers will be able to view all competitions, highlights and other content live and on-demand on NBCOlympics.com and the NBC Sports Live Extra App.
Jeremy Helfand, VP (Primetime), Adobe, said, “By using the Adobe Primetime video platform, NBC Sports will be able to reach more screens and deliver premium video experiences to digital viewers of the 2014 Olympic Winter Games.”
Rick Cordella, SVP (digital media), NBC Sports Group, said, “We are pleased to be working once again with Adobe and are confident Adobe Primetime will allow us to ignite even more excitement among fans watching the Games on the multi-platform offerings of NBC Olympics.”
Microsoft and Adobe have partnered to integrate Primetime’s video delivery and packaging technologies into Azure Media Services. This gives broadcasters the scalability to reach all of Primetime’s enabled devices, including desktop, iOS, and Android. With Primetime and Azure Media Services, programmers can deliver online video and ads to millions of viewers at scale.
Besides, Adobe partnered with major operators to offer viewers, who subscribe to both high-speed data and video through the same provider, auto-authentication based on individual IP addresses. These IP addresses are cross-referenced with their video subscription, providing millions of viewers instant access to the games online without having to memorize their login information when they connect from their homes.
