According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries
Accenture’s latest research reveals a significant technology shift, with AI and other disruptive technologies becoming “Human by Design.” This transformation makes technology more human-like, intuitive, and seamlessly integrated into our lives, leading to increased productivity and creativity. The research indicates a trend toward a world where omnipresent yet invisible technologies play an even more substantial role in various aspects of our lives.
“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people—empowered with new capabilities to accomplish things they once considered impossible”
Paul Daugherty, chief technology and innovation officer at Accenture
Accenture’s Technology Vision 2024: “Human by Design: How AI Unleashes the Next Level of Human Potential” explores how after years of exponential innovation, technology—especially generative AI—is becoming more human in its nature. And as technology evolves to be more human-centric, it drives substantially greater capabilities for people to amplify their potential and reinvent business as we know it. According to Accenture research, generative AI has the potential to impact 44% of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create $6 to $8 trillion in global economic value.
“As AI, spatial computing and body-sensing technologies evolve to a point where tech appears to imitate human capabilities and seem invisible, what you’ll see left are the people—empowered with new capabilities to accomplish things they once considered impossible,” said Paul Daugherty, chief technology and innovation officer at Accenture.”
The study identifies four key trends in the move to “human by design” technologies:
- A Match Made in AI: Reshaping our relationship with knowledge – ushering in a world where data is reorganized in ways that facilitate human-like reasoning and even mimic creativity. Instead of combing through mountains of search engine results, people will receive curated, personalized responses in the form of advice, a summation of a vast set of results, an essay, an image or even a piece of art. Searching now becomes synthesizing and business leaders who reimagine how information works in the organization and equip their people with AI-enabled enterprise knowledge tooling will realize exponential performance gains and competitive advantages.
- Meet My Agent: Ecosystems for AI – envisioning a world where AI-empowered agents work on behalf of individuals and are part of an interconnected ecosystem. These automated agents not only assist and advise us, but also take decisive actions on our behalf in both the physical and digital worlds. Working together, they multiply the collective output of workers and generate immense value for enterprises that choose to participate. 96% of executives agree that leveraging AI agent ecosystems will be a significant opportunity for their organization in the next three years.
- The Space We Need: Creating value in new realities – creating rich, new immersive worlds of personal interaction by extending our physical, 2D worlds into new 3D environments created using spatial computing, metaverse, digital twins and AR/VR technologies. These new places and experiences will fuse our digital and physical worlds, bringing us together in new ways, fueling innovation and improving the way we work, live and learn. In the world of retail, a third (33%) of consumers indicated they are, or would be interested in, using spatial computing technologies or devices for shopping today.
- Our Bodies Electronic: A new human interface – using innovative, embedded technologies—such as AI-powered wearables, brain-sensing neurotech, and eye and movement tracking—to unlock a better understanding of us, our lives and our intentions and using those deeper insights to enhance the way we work and live. 94% of executives agree that human interface technologies will let us better understand behaviors and intentions, transforming human-machine interaction.
