Shoppers Stop one of the Indian leading retailer of fashion and beauty brands, is combine with Accenture to fasten its digital commerce transformation across multiple retails channels. The program aims to increase customer experience and advantage, as well as support Shoppers Stop’s a goal of being the go-to digital destination for customers through constant restructuring.
Piyush N. Singh, who leads Accenture’s business in India, said, “Off the many shifts precipitated by the crisis, the acceleration of online consumption is one of the starkest. It is also an irreversible trend which has a long-term bearing on the consumer goods and retail industry. There is an urgent need to rethink business models to stay on the path of growth and we look forward to collaborating with Shopper on its digital reinvention journey.”
Since the second half of 2020, Shopper Stop has embarked on at transformation of its omnichannel growth strategy. With Accenture’s help the company is strengthening its digital platform, powered by real-time data and analytics across the value chain – from customer experience and supply chain operations through to sales and last mile delivery. Providing a single view of customer experience and market insights for faster and informed decision-making, the platform optimizes customer targeting and contextual marketing with the goal of improving customer satisfaction and revenue. Further, the advanced user interface and user experience are enabling Shoppers Stop customers with a seamless experience across the “browser, search, order and return” stages of the shopping lifecycle, helping bridge the gap between physical and digital touch points.
Venu Nair, Managing Director and Chief executive officer, said, “Omnichannel commerce has been a huge focus area for us we seek to meet and exceed our customers evolving needs expectations. “By collaborating with Accenture, we want to further strengthen our digital commerce strategy for greater reach and access and also improve the overall shopping experience of our customers. We aim to achieve significant profitable growth in our digital commerce revenues over the next three years.”
