Reiterating its commitment to India market, Alibaba Innovation Initiatives Business Group, in a significant move, has appointed Huaiyuan Yang as Vice President of UCWeb Global Business. Yang will be responsible for overseas business of UCWeb, including India and Indonesia. In his new role, Yang will be closely involved with UC Browser’s operations, product development and news feed for global markets.
Yang will spearhead UC’s content strategy for 2019 – including short videos and snackable content. Short-video content has seen a massive surge on UC Browser with over 3.6 crore short-videos aggregated last year. Early this year, UC launched the WeShare channel on UC Browser. It is an all-in-one platform for localized, entertaining content including short videos, memes, GIFs and more.
With an aim to offer localised products to the Indian user, UC has also announced updates to UC Browser Mini and UC Browser Turbo. UC Browser Mini is designed to meet the needs of users who are more likely to install small memory apps and is the best choice to follow the short videos. Users can get abundant funny videos from UC Show based on their interest. It also enables users to download and share videos they like. UC Browser Turbo is a browser with minimalist design. It offers a totally clean browsing experience. There are multiple functions such as Fast Download, Safe & Private, Homepage Customizable, Video Cache and Incognito Mode to optimize browsing.
