First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility.
With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe’s vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth.
“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints,” said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento. “The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”
The first integrations between Adobe’s industry-leading content management, personalization and analytics solutions in Adobe Experience Cloud and Magento Commerce Cloud are now available and will empower enterprises to create highly engaging shopping experiences, personalize every experience, and anticipate customer needs.
The latest release of the Magento platform, underpinning Magento Commerce Cloud, incorporates significant community contributions and brings to market new merchant and developer experience advancements. Merchants and developers will be able to rapidly create engaging site content, create high-conversion mobile experiences, streamline payment and risk management, reach new audiences, improve performance and usability, streamline product information management and reviews and analyze and optimize shopping experiences.
