Digital transformation, Cross-leveraging BUs, Solution-led sales and Multi LOB deals to drive change
3i Infotech unveiled a new corporate identity for their services business unit, brand-named as Altiray, has today announced plans to foray into ‘Retail’ as a new vertical this year. The Company also plans to expand into newer geographies like Canada and Kenya to increase their global footprint, which now encompasses North America, Asia Pacific, Middle East & Africa and South Asia. Partnership-driven GTM, Cross-leveraging BU selling, Multi LOB deals, Solution-led sales and Digital transformation are some of the key themes that the Company has embarked on propagating this year, as part of their transformational journey.
With deep domain expertise across the Banking & Financial Services, Insurance & Healthcare and Government spectrum, the Company would gradually look to continue to focus on Digital Transformation as an overarching theme. In the Government segment, the focus is on consulting and delivering cutting-edge technical work in the eGovernance space. The Company also announced that their BPO expansion is one of the focus areas from a LOB (Line of Business) perspective this year. The expansion envisioned is globally, and within India they would be focussing on RPA (Robotic process automation) based BPO offerings.
Speaking on the renewed focus, Mohua Sengupta, EVP and Global Head of Services said, “We have chosen not to be everything to everybody, but instead focus on those key verticals where we could make a marked difference for our customers. Digital transformation has been our overarching focus area, and will continue to be one of our key strategic themes this year as well. It would percolate across the entire spectrum of our business & operations – be it building our solutions; be it choosing the right people from the market who have joined us with the specific skill-sets; be it cross-training or cross-skilling our existing employees or be it hiring sales people.”
“Solution-led sales is another key theme that we have been driving and which we will continue to focus on. Solutions & Integrated frameworks are our USP and which we plan to leverage on. We are pleased with our solution landscape which is very well integrated across domains and emerging technologies. Of particular interest is the area of ‘Testing’, which is one of our key strengths. We are having maximum discussions around testing solutions and most of these discussions are led by the solutions that have been built over the last one year,” she further added.
Cross-leveraging the other BUs and Cross-selling across BUs would be another theme that the Company would rely on heavily this year. With Multiple LOBs (Line of Business), which includes ADMS, Testing, IMS, Professional Services and Consulting, their operations were largely disjointed until now. This would witness a paradigm shift.
Altiray solution landscape includes 5 varied offerings, which include AxES, CRUX, Momenta, Flexib and HybridNxT. Frameworks such as AxES (Accelerate, Enable, & Scale) and CRUX (Customer Reach & User Experience), aim to catalyse the digital adaption for mid-sized and large enterprises with built-in end-to-end framework elements, cutting across B2B and B2C centric options.
