| 01:00PM | Registration and Lunch |
| 02:30PM | Inauguration Ceremony |
| 02:40PM | Welcome Address |
| 02:50PM | Chief Guest Address |
| 03:00PM | Keynote 1 – ‘Embrace New Strategic Thought’ – Prof. P D Jose, Chair, Digital Learning Strategy, IIM Bangalore |
| 03:30PM | Keynote 2 – ‘Innovative Marketing in the Digital Era’ – Prof. Seema Gupta, Chair, PGP in Enterprise Management, IIM Bangalore |
| 04:00PM | Keynote 3 – ‘Analytics-driven Marketing’ – Prof. U Dinesh Kumar, Chair, Decision Science and Information Systems, IIM Bangalore |
| 04:35PM | Panel Discussion – ‘Innovation in Marketing and Digital Strategy’ |
| 05:15PM | Tea Break |
| 05:30PM | Panel Discussion 2 – ‘CEO – CMO Relationship’ – Key to Business Success |
| 06:30PM | Close of Knowledge Session |
| 07:00PM | 100 Best Marketing Minds of India 2018 Award |
| 08:00PM | Cocktail and Dinner |
AGENDA
WHY 100 BEST MARKETING MINDS OF INDIA?
Enterprise IT World 100 Best Marketing Minds of India 2018 is a unique convention that aims to enhance the horizons of Indian IT Industry’s leading Marketing Heads. The event will gather the Marketing Heads of leading IT/ITES companies to exchange and expand knowledge through tech talks, panel discussion and presentations focusing on new age marketing techniques and technology tools. The event will focus on enabling the audience in garnering the right knowledge in their bid to build robust brands through integrated marketing strategies.
The event will also feature the Enterprise IT World Marketing Leadership Awards 2018 which will recognize and honor India’s Best Marketing Minds for their contribution to the growth of their organizations.
THE AUDIENCE
The ‘Red Carpet’ award ceremony will witness the who’s who of Indian IT Industry Marketing Fraternity ranging from global and regional CMOs, Marketing Directors, VPs and Heads of Marketing with organizations operating in the Indian Subcontinent. The Knowledge Sessions will feature some well known Marketing Gurus and IIM Academia who will share their experience and knowledge with the marketers in the audience.
THE FLOW
The daylong event will start with the Knowledge Session consisting of Tech Talks, Presentations, and Panel Discussion focusing on the theme of the Event: Enterprise Marketing 3.0. The knowledge sessions will be followed by the Awards Ceremony where the leading Marketing Maestros in India will be honored. The awards will conclude the Summit, leading onto the evening networking banquet.
SPEAKERS
AWARDS: RECOGNIZING INDIA'S BEST MARKETING MINDS
The Enterprise IT World Marketing Leadership Awards recognize India’s Marketers who have been innovative, inventive, radical and impactful in their marketing approach. The Awardees will be selected on the basis of their contribution to the growth of their organizations by building robust brands through integrated marketing strategies.
The Awardees will consist of CMOs, Marketing Directors, VPs and Marketing Heads from companies into IT, ITES, Telecom, Datacenter, Cloud and Managed Services. The criteria for selection of nomination are
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